Benchmark Rich Media Supports Mobile Phone Video

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The online service takes footage captured by mobile phones and transfers it from 3GP format into streaming, Web-friendly Flash movies.

Our new service gives citizen journalists, mobile bloggers, and basically anyone who uses a cell phone to record movies an easy and fast way to take that footage and make it Internet-friendly

Benchmark Rich Media, the leading Web-based service for streaming video email, newsletters and Websites, now supports 3GP, the dominant video format for third generation mobile phones. With Benchmark Rich Media's new capability, customers can upload their mobile phone footage, have it transferred into a Flash-format movie, and place that streaming video in their email or on their Websites.

"Our new service gives citizen journalists, mobile bloggers, and basically anyone who uses a cell phone to record movies an easy and fast way to take that footage and make it Internet-friendly," says Curt Keller, CEO of The Benchmark Internet Group. "Now that so many of today's phones feature the ability to capture video, it makes perfect sense to take things to the next level."

Though the vast majority of new mobile phones can record video, many consumers have stated that they want to do more with the medium than pass movies back and forth via handset. Benchmark Rich Media's new service takes 3GP, a simplified version of the MPEG-4 format, and converts it into streaming Flash video without losing quality in the transfer process. Benchmark Rich Media customers can also convert MPEG, AVI and QuickTime movies into streaming Flash clips via the site.

About The Benchmark Internet Group
Founded in 2003, the Long Beach, Calif.-based Benchmark Internet Group provides affordable, user-friendly, Internet-based marketing tools. As a leading SaaS provider, the company's portal-based products include Benchmarkemail.com, an elite email marketing system, Benchmarkppc.com, a Pay Per Click management service, Benchmarkseo.com, a search engine optimization service and Benchmarkrichmedia.com, a video email and streaming movie service for Web-based applications. Benchmark Email, the company's flagship product, was recently named the best email marketing service by the Web site Top Ten Reviews. The company plans on launching several more portals in the near future.

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