Taking Market Monitoring Beyond News Processing

Novintel (www.novintel.com), an international pioneer in customized Market Intelligence promotes a commercial offering in "Extended Market Monitoring." Linking Market Intelligence with different business processes is one of the top priorities of MI developers today, and extending an existing market monitoring activity to also cover specific areas such as local language sources in geographic regions, media visibility, or sales leads monitoring, is a way of tightening the link between Market Intelligence and front line business.

Helsinki, Finland (PRWEB) April 7, 2007 -- Novintel (www.novintel.com), an international pioneer in customized Market Intelligence promotes a commercial offering in "Extended Market Monitoring." Linking Market Intelligence with different business processes is one of the top priorities of MI developers today, and extending an existing market monitoring activity to also cover specific areas such as local language sources in geographic regions, media visibility, or sales leads monitoring, is a way of tightening the link between Market Intelligence and front line business.

Increasing the breadth and depth of the daily market monitoring

Novintel has a wealth of experience in leveraging an existing market monitoring service for an increased support to decision-making. By extending the focus to also cover specific themes, such as mergers and acquisitions, tenders, macroeconomic indicators, or patents, breadth can be added to the regular flow of business information. In addition to breadth, the depth of an existing market monitoring service can also be increased by bringing in analytical content, such as news commentary, company profiles, or strategic theme reviews.

For further information, please visit the Novintel website at www.novintel.com, or send email to info @ novintel.com.

To subscribe to the upcoming GIA White Paper "Market intelligence in Large Companies - Global Study 2007" that will survey and discuss companies' challenges today in organizing and running corporate intelligence activities, please fill in an order form at www.globalintelligence.com.

About Novintel

Novintel (www.novintel.com) is an international pioneer in customized Market Intelligence services and solutions with offices in London, New York, Toronto, and Helsinki. Novintel's consultative expertise covers continuous market monitoring, customized research and analysis, and intelligence software. Novintel's customers are primarily large multinationals and smaller, growth-oriented companies operating in a wide variety of industries. Novintel's international expansion is being supported by CapMan, an international venture capital and private equity company. Novintel is a founding member of the Global Intelligence Alliance (www.globalintelligence.com), a global network of professional business research and Market Intelligence companies.

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