This grant creates a great opportunity for a nonprofit to connect with mature consumers, who make up the Internet's largest and fastest-growing constituency, online
Frederick, MD (PRWEB) April 6, 2007
Immersion Active, the only Internet marketing agency in the United States focused solely on the 50-plus markets, has established the first Internet marketing grant for nonprofit organizations targeting mature consumers.
"This grant creates a great opportunity for a nonprofit to connect with mature consumers, who make up the Internet's largest and fastest-growing constituency, online," David Weigelt, Immersion Active marketing strategist and partner, said. "As a firm with a solid understanding of how to communicate online with adults over 50, we think we can make a positive impact on their marketing efforts."
Immersion Active recognizes that nonprofits often have to focus their budgets on operational expenses over marketing, especially highly segmented Internet marketing.
"We are excited to offer our expertise to the selected organization," Weigelt said. "We feel that working with a nonprofit dedicated to 50-plus consumers will be an innovative way to further our specialization."
This yearlong grant will allow one organization to collaborate with Immersion Active on some of the following: establish and formalize a strategic Internet marketing plan; redesign of organization's identity; planning, architecture and redesign of a website; redesign of online marketing collateral; create online advertising for service, advocacy, and event campaigns.
Some application requirements include proof of nonprofit status and an overall annual budget of at least $300,000. The application deadline is Friday, June 1.
For more information, and to access a downloadable application, please visit http://www.immersionactive.com/grant.
About Immersion Active
Specializing in interactive marketing for the 50-plus markets, Immersion Active enables companies to leverage the Internet to connect with pre-retirees, active retirees, seniors, and other distinct segments of the mature markets. They have worked with clients ranging from AARP to the Baltimore Ravens. Immersion Active has received over 90 regional, national, and international awards for their work in interactive design and marketing.