New look website for Britain's leading retirement builder

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Today, McCarthy & Stone, Britain's largest retirement builder, launches a dynamic new look website developed by Refreshed Media.

In an exciting revamp of its current website, the focus will be on the set of values that make McCarthy & Stone developments so popular: companionship, independence, convenience, reduced maintenance, and above all security.

With a range of different website users, an important part of the redesign was an extensive usability study. This ensured the site delivers easy access to essential information and provides guidance to help find the right development. The study included testing using the existing website and preliminary designs for the revamp with users in the target demographics.

The so called 'grey' market is currently increasing with an ageing UK population. With the elderly population expected to grow to more than 15 million by 2031, the retirement sector of the housing market is set for yet more phenomenal growth. The 'grey' market effect isn't just restricted to traditional markets however; it can also be seen online, as 'silver surfers' use the Internet more and more. Successful online marketing is now fundamental to every business, no matter what industry they operate in.

Managing Director of Refreshed Media, Simon Melaniphy, commented: "We are really excited about working with a leading national company that has won so many accolades, and helping them to mature their online communication strategy. I feel the new site will make the delivery of information easier for their customers, as well as strengthening their online brand image, and growing the business through online marketing such as opt-in emails and online press releases. McCarthy & Stone also have the added flexibility of updating the website themselves through our Content Management System".

The new website will also showcase McCarthy & Stone's new Assisted Living Developments, which have a number of additional features and facilities including an on-site restaurant and 24 hour staffing cover.

Executive Marketing Director of McCarthy & Stone, Dave Vallis, commented: "With the internet playing an increasingly important role in our business the new website will give a really good insight into retirement living with McCarthy & Stone and help our customers to find information about all our developments throughout the UK''.

Contact:
Jonathon Anderson
Marketing Coordinator
Refreshed Media
01202 41 41 01
jon.anderson(at)refreshedmedia.com
Refreshed Media

1. Part of the Emerge Group, Refreshed Media Ltd is a Bournemouth based digital media agency offering the full spectrum of online marketing solutions under one roof. Products include high quality website design, search engine marketing and email marketing. Recent clients include Boots, Gleeson Homes, Redrow, Taylor Woodrow, Endsleigh Insurance, McMillan Cancer Trust and McCarthy & Stone.

For further details please visit Refreshed Media or call 01202 41 41 01.

2. McCarthy & Stone is Britain's leading retirement builder with over 150 developments currently available around the country. For the last 4 years McCarthy & Stone has been voted winner or runner up for the supreme accolade "Britain's Best Builder" in the Daily Express British Housebuilder Awards. This is the only industry awards scheme where customers vote to decide the outcome.

For further details please visit McCarthy & Stone

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SIMON MELANIPHY
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