Varien Announces Magento, a Ground Breaking Open Source eCommerce Platform

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The open source software will change the eCommerce playing field by allowing greater functionality for a fraction of the cost.

Varien, an industry leading eCommerce provider, announced a revolutionary new open source eCommerce platform today that brings the power and security of an enterprise solution without the hassle and cost.

"Magento is the flexible, feature-rich and secure eCommerce solution business owners need to propel their online business," said Varien President Roy Rubin. "It gives the control of a proprietary system without the 6-digit price tag."

Magento is open source software built by Varien, an industry leader and eCommerce provider for over 6 years. The software includes cutting-edge features such as single-page checkout, ship-to-multiple-addresses and a wealth of other high-end components that will improve conversions and elevate online businesses.

"We're committed to developing the leading eCommerce platform," said Rubin, "and Magento provides the flexibility required in today's environment. The industry reported $108.7 billion in sales last year and companies need a solid platform like Magento to compete."

With Magento, you no longer have to mold your business logic or site design to the will of your eCommerce platform. Varien built Magento from the ground up to provide unprecedented control and allow for total customization. The modular and open architecture makes integrating with third parties through web services and API's a breeze, and the system includes robust marketing, analytics and catalog tools right out of the box.

"Calling on our experience and extensive understanding of our clients' needs we set out to develop the ultimate open source eCommerce solution," said Rubin. "We examined and improved every process encountered by our staff of project managers, analysts, developers and designers. The result is a complete open source eCommerce solution that promises to not only grow with your business, but also grow it."

Look for Magento's release in the summer of 2007. Sign up at to get updates on the development and a chance to be among the first to use the new eCommerce platform set to revolutionize the industry.

About Varien:
Varien is an eCommerce development firm devoted to creating engaging web sites, rich internet applications, and innovative user experiences. We pride ourselves on effectively and consistently integrating new web technologies with user-friendly interface design. Our solutions generate our customers over $150 million/year in sales. Varien is located in Los Angeles, CA. For more information call (866) 4.Varien or visit

For more information contact:
Chris Marshall    
(310) 280-3908


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