CIQ/Voisys Joins Detroit Trading Exchange; Pioneers New Lead Technology

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CIQ Inc. /Voisys, an 800 and Internet based lead generation system serving the automotive non-prime, prime and lease markets, today announced that it has joined the Detroit Trading Exchange, a wholly owned subsidiary of Detroit Trading Company, and created to provide a robust market for trading Auto Finance Leads. The Exchange makes it easier for buyers and sellers to do business with each other by eliminating impediments to efficient trading; providing its participants with Uniform Rules of Trading, Dynamic Pricing and Liquidity. CIQ Inc./Voisys has added the exchange as one of its sources of Auto Finance leads.

Not only is the Exchange a source of more leads, it's a change in the industry structure. It allows us to buy additional leads, better control costs and offer a higher level of quality to our clients. We're proud to be one of the pioneer companies in this venture

CIQ Inc. /Voisys, an 800 and Internet based lead generation system serving the automotive non-prime, prime and lease markets, today announced that it has joined the Detroit Trading Exchange, a wholly owned subsidiary of Detroit Trading Company, and created to provide a robust market for trading Auto Finance Leads. The Exchange makes it easier for buyers and sellers to do business with each other by eliminating impediments to efficient trading; providing its participants with Uniform Rules of Trading, Dynamic Pricing and Liquidity. CIQ Inc./Voisys has added the exchange as one of its sources of Auto Finance leads.

"Not only is the Exchange a source of more leads, it's a change in the industry structure. It allows us to buy additional leads, better control costs and offer a higher level of quality to our clients. We're proud to be one of the pioneer companies in this venture," commented Paul Snider, CIQ Inc./Voisys CEO.

The Detroit Trading Exchange has created an innovative system of trading and replaced the "old" system, where each buyer had its own "trading agreement" that needed to be signed by all sellers, with one master agreement that all sellers and buyers sign. Additionally, the new system offers dynamic, real-time pricing in which the buyers can alter pricing based on current market conditions. Previously, all pricing was "static" with all changes requiring the appropriate documentation (paperwork), making short-term price adjustments very difficult to implement. Today, the Exchange facilitates upwards of 300,000 lead trades per month.

"The Detroit Trading Exchange has brought to the lead generation industry an exchange for making the selling of Internet generated leads as efficient as the NY stock exchange is for exchanging stocks. We are delighted to have CIQ Inc. /Voisys, an industry leader, join us in this endeavor," commented Donald S. Campbell, Detroit Trading Company President.

About Detroit Trading Company
Detroit Trading Company makes the process of buying and selling Internet generated leads more efficient. To this end, the company provides three services: relationship management, accounting services, and IT Initiatives to improve mechanisms of exchange. Detroit Trading was founded in April 2004 and is based in Royal Oak, Michigan. For more information please visit Detroit Trading on the web at http://www.detroittrading.com.

Inquiries
Rebecca Bonner
Public Relations
1312 N. Campbell Rd.
Suite 111
Royal Oak, MI 48067
Rebecca(at)detroittrading.com
Phone: (248) 542-5111
Fax: (248) 542-5233

About CIQ Inc./Voisys: (http://www.voisys.com)
The CIQ family of products helps auto dealers produce more results with higher sales and greater profits. A pioneer of the lead generation industry, CIQ, Inc. was established in 1996 and has quickly become the leader in special finance lead generation. Over the past eleven years CIQ, Inc. has acquired over 1,100 automotive related clients.

Voisys is an 800 and Internet based lead generation system serving the automotive non-prime, prime, and lease markets. In just the past 12 months the company has generated over 2,500,0`00 Sub-Prime leads with its VOISYS™ Loan By Phone, Direct Mail and Internet programs.

Media Contacts:

Sara Callahan
Carter-West Public Relations
Phone: 949-493-0244
email: scallahan(at)carterwestpr.com

Michael Snider
National Sales Manager CIQ Inc. /Voisys
Phone: 800-438-8642 X 102
email: msnider(at)ciqgroup.com

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SARA CALLAHAN
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