Online Business Community Makes Appeal to LinkedIn, MySpace & Facebook Crowds

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BusinessDistrict.com, an online business community that connects entrepreneurs seeking to buy, sell or finance a business, is now free. The company, which has $3 billion worth of business listings, changed its fee-based listing service to free to appeal to LinkedIn, MySpace and Facebook crowds.

BusinessDistrict.com, an online business community that connects entrepreneurs seeking to buy, sell or finance a business, is now free. The company, which has $3 billion worth of business listings, changed its fee-based listing service to free to appeal to LinkedIn, MySpace and Facebook crowds.

Cary Daniel, chairman and CEO of BusinessDistrict.com, said he launched the site a year ago anticipating the exchange of approximately 8.4 million companies over the next decade. "Many of these private businesses are owned by Baby Boomers who are approaching retirement," said Daniel. "Our goal is to connect those Baby Boomers with their most likely buyers, Generation X & Y'ers who are accustomed to social networking sites like MySpace and LinkedIn."

Currently, more than 51 percent of MySpace visitors are over the age of 35 and LinkedIn's average user is approximately 40 years old. "This illustrates that social networking is not just for teens and twenty-something's anymore," said Daniel. "BusinessDistrict is connecting these consumers who have commonalities--regardless of generation. We are not targeting users interested in sharing photos and music, however, if they are interested in buying, selling or financing a business, they can connect with each other on our site for free."

Social networking demographics: http://www.infocomgroup.net/falkow/?p=54

MySpace demographics: http://www.comscore.com/press/release.asp?press=1019

LinkedIn demographics: http://www.businessweek.com/technology/content/jan2007/tc20070129_642507.htm

While social networking sites for younger audiences are receiving the initial attention of advertisers and investors, some corporations are unsure as to whether the payoff will be there. In the meantime, online business communities like Daniel's site are building momentum, particularly due to the average age and disposable income of their users. "It's one thing when your average user is 15 years old with a disposable income of $500; it's another when your demographic is in the prime of their income earning years," said Daniel.

And Daniel isn't the only one reaching-out to these groups. Recently, Eons (http://www.eons.com), a social network targeted at the 50+ crowd, announced it raised $22 million in financing to advance growth. LinkedIn, a site for business professionals, raised $12.8 million in financing and Reuters is launching a version of MySpace for the Financial Services Industry, a subscriber-only social network for "fund managers, traders and analysts" (The Guardian, "Reuters Planning Financial Social Network," March 2007).

BusinessDistrict is a free online business community that connects entrepreneurs seeking to buy, sell or finance a business. The site surpasses traditional business listing services, enabling consumers to conduct their entire transaction process, including financing, through BusinessDistrict. Their online collaborative software program, known as BizPortal, allows users to seamlessly share documents, email users, add favorite listings, view user profiles and track their statistics. BusinessDistrict is currently extending BizPortal's capability to connect accredited investors and businesses seeking angel or equity financing. This additional capability will include their patentable Fundability ScoreTM, which will be similar to a FICO score for equity deals.

Cary T. Daniel is the chairman & CEO of BusinessDistrict; Founder of Genesis Front, LLC, a business development, angel investing and consulting company; and co-founder of NEXTAFF, a professional hiring organization. Daniel's companies have been recognized by Entrepreneur Magazine, Inc magazine for the Fastest Growing Inner 100 and by Ingram's magazine for Fasting Growing, and Best of Business, Gold and Silver. He is a member of the American Staffing Association, U.S. Chamber of Commerce and International Business Brokers Association and serves as a mentor and judge for L.E.A.D. and S.I.F.E. He has a Bachelor of Science Degree from Missouri State University.

For more information about BusinessDistrict, go to http://www.businessdistrict.com. To schedule a media interview with Cary Daniel, please call Valerie Jennings at 816.221.1040 or contact via e-mail.

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