Dealerskins Partners with DealerCentric Solutions to Bring New Credit Application Software to Auto Dealer Websites

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Dealerskins, a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, announced today a partnership and integration with DealerCentric Solutions (DCS) to incorporate the DCS "Get Pre-Approved in Seconds" program into its websites. The program pre-approves customers online within seconds, based on Dealer defined credit criteria. The "Quick App" is customized to the look of the Dealer's website and can be integrated into Lead Generation and CRM systems. The interactive quick app includes audio, text and video messages, hooking and rewarding the consumer throughout the process of providing detailed information. Dealers using the program have seen a 500% average increase of credit qualified apps.

Our goal is to make sure car dealers get the best websites out there. And we know dealers need more than just a website. We partner with industry leaders such as DealerCentric, who specialize in other dealer needs, so we can provide the richest and most effective web solutions available for the display and sale of vehicles online

Dealerskins, a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, announced today a partnership and integration with DealerCentric Solutions (DCS) to incorporate the DCS "Get Pre-Approved in Seconds" program into its websites. The program pre-approves customers online within seconds, based on Dealer defined credit criteria. The "Quick App" is customized to the look of the Dealer's website and can be integrated into Lead Generation and CRM systems. The interactive quick app includes audio, text and video messages, hooking and rewarding the consumer throughout the process of providing detailed information. Dealers using the program have seen a 500% average increase of credit qualified apps.

"Our goal is to make sure car dealers get the best websites out there. And we know dealers need more than just a website. We partner with industry leaders such as DealerCentric, who specialize in other dealer needs, so we can provide the richest and most effective web solutions available for the display and sale of vehicles online," commented Tim Madel, Dealerskins' General Manager.

DealerCentric has created a gateway to vehicle purchase lead management tools that seamlessly integrate the Auto Sales process with the Auto Finance process. Capturing vehicle purchase leads from Auto Dealers various lead generation sources, DCS also integrates with Auto Dealers existing CRM, AFS and DMS software vendors.

DealerCentric lets dealers capture and convert leads to credit applications, qualify online or offline consumers for specific vehicles and lender programs at the beginning of the sales process, taking the guesswork out of structuring deals.

Having pre-approved financing by auto lenders at the front of the sales process determines exactly what payment a consumer can afford, how much down payment will be required, and enables auto dealers to put the consumer in the right vehicle and structure a profitable deal before the consumer ever performs a test drive.

About DealerCentric Solutions
DealerCentric Solutions was founded on principles reflected in its name, designed specifically for Auto Dealers as the first Gateway between sales and finance departments, able to pitch and catch data with Lead Generators, Customer Relations Management Systems (CRM), Application Processing Systems (APS), Dealer Management Systems (DMS) and Auto Lenders seamlessly.

DealerCentric's middleware solutions, built on Microsoft.NET technologies, integrates prospect/lead, inventory and lender management technology tools into a single unified platform, featuring contact lead management tools, online dynamic applications, credit repository interfaces, parsing and merging logic of credit reports, credit filtering, fully automated decision processing, user workflow and reports. DealerCentric enables Auto Dealers to control the entire application process from prospecting to contracting, all at the point of sale.

For more information about DealerCentric Solutions, please visit http://www.DealerCentric.com or call (949) 713-9440.

About Dealerskins
Dealerskins, a division of Dominion Enterprises, provides automotive dealers beautiful, powerful, distinctive web solutions. The company's expertise comes from real-world dealership experience and a passion for listening and responding to dealers' needs. In fact, company founders designed, built and used the first Dealerskins websites while employed at a top-50 dealership group. Dealerskins recognized that automotive dealers require high-caliber, dynamic websites to meet car buyers' needs. Dealerskins was founded in July of 2000 to serve those needs. Dealerskins` websites have won numerous awards for excellence. For more information visit http://www.dealerskins.com

About Dominion Enterprises:
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as ForRent.com, EmploymentGuide.com, Homes.com, and TraderOnline.com reaching more than 8 million unique monthly visitors. The company has nearly 6,600 employees nationwide and 2006 annual revenue of over $850 million. For more information on Dominion Enterprises, visit dominionenterprises.com.

Media Contacts:

Sara Callahan
Carter-West Public Relations
Phone: 949-493-0244
email: scallahan(at)carterwestpr.com

Amanda Tossburg
Dealerskins
Phone: 615-627-9783
email: amanda(at)dealerskins.com

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SARA CALLAHAN
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