Atlanta Falcons and Digitaria Partner to Deliver Interactive Web Site for Atlanta Falcons Fans

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Web site to be unveiled in summer of 2007.

The Atlanta Falcons, a professional football team in the NFC South Division of the NFL, and Digitaria, a full-service digital marketing and technology firm, today announced they will partner to deliver one of the most advanced and interactive Web sites available to sports fans today. The Atlanta Falcons selected Digitaria for its proven track record of building award-winning online experiences for companies including ASICS America, CBS Corporation, FOX Corporation, NBC Universal, TaylorMade-adidas Golf and many others.

"NFL sports franchises continue to stretch the boundaries of innovation while focusing on giving the fan an amazing overall experience. The Falcons are the first professional sports organization to build a Web site on a truly integrated social networking platform utilizing Web 2.0 functionality," said Digitaria CEO, Daniel Khabie. "The Atlanta Falcons are leveraging our world class creative and technology teams to deliver a fan focused experience. We are setting a new industry standard for NFL organizations. This is a huge win for Falcons fans."

With the integration of Web 2.0 technologies, Falcons fans will have a voice throughout the Web site, including enhanced opportunities for open communication, social networking and the contribution of information to the site. The Falcons are also engaging a Fan Advisory Group, consisting of senior members of the online community on the team's current site. This advisory group will work closely with the Falcons/Digitaria design team to provide input, guidance and feedback through every stage of development for the new site.

Digitaria will serve as an extension of the Atlanta Falcons marketing and technology teams, working in close collaboration to achieve results. With more than a decade of combined experience in sports and media entertainment, Digitaria creates best-in-class Web sites through a multidisciplinary group of user experience directors, brand strategists, analytics experts, Web designers and multimedia specialists. Digitaria solutions for sports organizations include content management solution (CMS), E-marketing, Analytics, E-commerce, Media Streaming, and Social Networking.

"Our partnership with Digitaria translates into enormous opportunities and possibilities for our fans to have the most innovative experience when engaging with the team," said Dick Sullivan, Atlanta Falcons executive vice president of marketing. "The new Web site will feature state-of-the-art content and entertainment, creating an online community we anticipate will be second to none."

Digitaria will unveil the Atlanta Falcons Web site in summer of 2007.

Also announced today, Digitaria has opened an office in Washington, D.C. to serve the company's fast growing list of east coast-based clients. The office will be headed by Digitaria Managing Director, Mid-Atlantic, Jim McArthur. Digitaria is looking for talented individuals to join its Mid-Atlantic office. For employment opportunities, please visit http://www.digitaria.com/careers.php.

About Digitaria
Digitaria is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles, Washington, D.C. and Portland, OR. Since 1997, Digitaria has consistently lead the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include ASICS Shoes, Atlanta Falcons, Best Western International, CBS Corporation, FOX, Gateway Corporation, Hasbro Corporation, Invitrogen, KCET Hollywood, KPBS, NBC Universal, QUALCOMM, Ryland Homes, TaylorMade-adidas Golf and many others.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit http://www.digitaria.com.

About the Atlanta Falcons
The Atlanta Falcons enter the 2007 season with much anticipation as the team begins a new era under the leadership of head coach Bobby Petrino. The Falcons also take on the 2007 World Champion Indianapolis Colts in a Thanksgiving Day match up at the Georgia Dome, and will also face three other 2006 playoff clubs.

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CHRISTINE CEFALO
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