Bonfire Chief to Lead Workshop at the Advanced Learning Institute's Social Media Summit in Chicago

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Gordon Rudow, CEO of Bonfire Communications, brings expertise in branding, employee engagement and internal communications to Social Media Summit.

Bonfire Communications announced today that it will participate in the Advanced Learning Institute's Social Media Summit in Chicago. The conference will cover how to use blogging, podcasting and the latest Web 2.0 technologies to engage employees, reach customers and build a brand.

Bonfire's chief executive officer Gordon Rudow will lead an interactive post-conference workshop on how to plan for and implement these new technologies. His presentation, How to Leverage New Technologies to Drive Important Conversations Within Your Organization, will be held at the Hyatt Regency Chicago on Friday, April 13th, from 8:30-11:30 a.m. CDT.

The presentation will last approximately two hours and include an overview of Bonfire's mapping approach to audience-centricity, a unique methodology for measuring an organization's readiness when adopting new technologies in social media. Attendees will learn how to select and integrate the most relevant tools for their cultures and employees' learning styles.

"When it comes to crafting and conveying an organization's messages, communicators are responsible for a world of content and strategy," explained Rudow. "Audience-Centric planning allows leaders and managers to factor audience concerns into communication planning in a way that ensures the design criteria and tactical implementation will connect with the audiences they are meant to engage," said Rudow.

Bonfire Communications is an award-winning internal communications agency and thought leader in employee engagement and strategic communications. For more than a decade, the agency has helped clients craft and implement some of the most interactive and effective employee communication campaigns. Bonfire's client roster includes Gap Inc., Banana Republic, Harrah's Entertainment, McKesson and Genentech. For more information, please visit Bonfire's website

To register for the event or learn more, please visit the Advanced Learning Institute's website at


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Preston Lewis
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