Pepperjam President & CEO, Google, to Discuss Search Arbitrage at Search-Engine Strategies (SES) - New York

Share Article

Pepperjam, an Inc. 500 Company and industry leading full-service internet marketing agency, announced today that company President & CEO Kristopher B. Jones will address the issue of "Search Arbitrage" during Search-Engine Strategies (SES) - New York. The event will be held April 10-13, 2007 at the New York Hilton. Also on the panel will be Nick Fox, Group Business Product Manager, Ads Quality, Google Inc., as well as other notable industry experts.

Pepperjam (http://www.pepperjamsearch.com), an Inc. 500 Company and industry leading full-service internet marketing agency, announced today that company President & CEO Kristopher B. Jones will address the issue of "Search Arbitrage" during Search-Engine Strategies (SES) - New York. The event will be held April 10-13, 2007 at the New York Hilton. Also on the panel will be Nick Fox, Group Business Product Manager, Ads Quality, Google Inc., as well as other notable industry experts.

"Search Arbitrage has become one of the hottest issues in search-engine marketing, especially as a result of search arbitragers who buy low-cost ads on Google Adwords and sell those ads back to Google advertisers through the Google Adsense (contextual advertising) program, a procedure often referred to as made-for-adsense (MFA) advertising. However, my primary goal during this panel will not be to defend MFA advertising, especially because I don't believe it provides meaningful value to the search-engine end user," said, Kristopher B. Jones, President & CEO of Pepperjam.

"Instead of focusing on MFA advertisers, I intend to defend Google Adwords advertisers, including professional affiliate marketers, who have experienced collateral damage as a result of Google's attempt to ameliorate MFA search arbitrage. In fact, many affiliate marketers have been forced out of business by Google since they are required in many cases to pay as much as $10 per click for a keyword that other (non-affiliate) Adwords advertisers are paying as little as 20 cents. I expect that Nick Fox from Google will be able to shed some perspective on many of the questions I intend to ask during the session," said Jones.

In addition to addressing "Search Arbitrage Issues" Pepperjam's CEO will also sit on a separate panel with senior members of Commission Junction and Performics to discuss important issues within the affiliate marketing industry.

SES - New York begins on Tuesday, April 10th at the New York Hilton and runs through Friday. The event is organized by world-renowned search authority Danny Sullivan and provides a meeting place and educational forum for search engine marketing professionals and business leaders. Visit http://www.searchenginestrategies.com/sew/ny07/index.html to learn more.

Jones' two panels, "Search Arbitrage Issues" and "Dealing with Affiliates," are scheduled for Thursday, April 12, 2007 from 9:00am - 10:15am. and 2:00pm - 3:15pm, respectively.

In addition to speaking, Pepperjam will also have a featured booth in the SES exposition hall - senior Pepperjam staff will be on-hand throughout the expo to answer questions about search-engine marketing (SEO / PPC), affiliate program management, social media optimization, and online media planning and buying.

About Pepperjam:
Pepperjam, founded in 1999 by internet marketing expert Kristopher B. Jones, is the fastest growing full service internet marketing and technology agency in the country (Inc. Magazine, 2006 Inc. 500.) With core expertise in search engine marketing, affiliate marketing and online media buying, Pepperjam offers an outsourced online marketing solution to many of the internet's leading brands. Pepperjam is composed of distinct divisions, offering a suite of targeted services dependent on specific client's marketing needs. These divisions include:

pepperjamMANAGEMENT
pepperjamMANAGEMENT is the most-recognized outsourced affiliate program management company in the world. Launching and managing many of the leading programs on the top networks including Commission Junction and Linkshare, pepperjamMANAGEMENT provides companies with an unparalleled expertise in what it takes to develop a world class affiliate program.

pepperjamSEARCH
pepperjamSEARCH offers powerful search-engine marketing management solutions utilizing the most cutting-edge techniques and technology in the business. Leading a select group of Google Adwords Qualified Companies, Pepperjam boasts an expert staff of certified Google Advertising Professionals and Yahoo Search Marketing Ambassadors. Working with advanced, proprietary API-Driven management tools, pepperjamSEARCH offers the ultimate ROI available through the advertising medium of search.

pepperjamMEDIA
pepperjamMEDIA is the industry's leading online media planning and management agency offering services to advertisers and advertising agencies. Pepperjam's expertise is divided into the (7) seven primary online media channels: (1) Search Advertising, (2) Contextual Advertising, (3) CPM / CPC Banner Placement, (4) Ad Network Placement, (5) Affiliate Marketing, (6) Social Media Optimization / BUZZ Marketing, and (7) Strategic Partnership Placement and Acquisition.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

ROBYN E. MARTIN
Visit website