Fresh Content: The Key to Killer Search Engine Marketing - SEO - Strategies by Barbara WebMama Coll

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Barbara Coll, CEO of Inc., will discuss the importance of using fresh content -- blogs, videos, and communities -- to achieve total visibility on the Web, at the International Internet Marketing Association's April 2007 Event, Fresh Content -- the new engine behind SEO in Vancouver this week.

Tools for search engine marketing

Barbara Coll, CEO of Inc. believes that for businesses to thrive in this Web 2.0, user generated, social media driven world, they must first understand the driving force behind search engines: users. And what users want is fresh content.

"As blogs become more entrenched in our lives, businesses both large and small, need to look at redefining their online presence," Coll said. "Today fresh, compelling, and frequently updated content is the key to a successful SEO strategy; one that provides total visibility to searchers."

Coll will be presenting "Fresh Content -- the NEW engine behind SEO" providing an overview of SEO and the blogosphere in Vancouver, April 11, 2007. To register for the event, please visit IIMA online.

A firm believer in fresh content, Coll has been blogging since early 2003 and has recently updated her website to better utilize such technologies as RSS feed combiners, Podcasts, and radio streams.

Barbara Coll is a regular speaker for Search Engine Strategies and Ad-tech. She will be presenting at SES Latino, in Miami, Florida in June 2007, as well as discussing "Tools for search engine marketing" at Searchnomics 2007, in Santa Clara, California, later the same month.

Read, listen, and download Barbara 'Webmama' Coll's previous presentations on her new search engine optimized Web 2.0 website. Inc. is Silicon Valley's premier search engine marketing company, providing SEO and SEM services to corporations around the world. Coll is the chief visionary behind the non-profit trade organization, Search Engine Marketing Professionals Organization (SEMPO). Read the story of's journey and extraordinary growth on's timeline.


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