New York, NY (PRWEB) April 10, 2007
Billboard magazine--the world's most trusted source of music, video and digital entertainment news, charts, reviews and analysis--expands its global franchise with the launch of Billboard Russia on-sale on April 20, 2007. Billboard Russia debuts on the heels of the magazine's recent brand extension into Turkey. Billboard Russia and Billboard Turkey are both consumer magazines covering new bands, CD releases, concerts, artist profiles and more as well as the coveted Billboard charts. Billboard magazine is published by Nielsen Business Media.
Billboard Russia will be published through a licensing agreement with C-Media Publishing House, which publishes four other lifestyle and celebrity titles. Produced monthly with an initial circulation of 25,000, the new title will carry 120 editorial pages, including 32 shared pages of Billboard USA content and an average of 18 pages of the coveted Billboard charts.
"Our early success in Turkey, coupled with the initial response from advertisers and readers to Billboard Russia, serves as template for continued international growth," said John Kilcullen, President of Nielsen Business Media's Music & Literary Group. "Music's ubiquitous appeal transcends cultures and people, and Billboard is able to tap its powerful brand to form those bridges. Our reputation enables us to attract the best partners in each of these markets for entertaining and educating readers while fueling their passion for new music."
Since it launched in November, Billboard Turkey has more than doubled its circulation to 26,000--almost three times the size of Rolling Stone magazine in Turkey. Major brands such as Smirnoff, Adidas, Levi's, Nokia, Apple and Samsung are among the magazine's advertisers and momentum continues to build. Billboard Turkey is published in partnership with the Doğuş Group and VY Media, which produces local airplay charts for Turkey with Nielsen Music Control.
Billboard plans to continue its international expansion with print, mobile and web offerings in Europe, Asia and South America.
Now in its 112th year, Billboard is the world's premier weekly music publication and a diverse digital, events and brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. Billboard is the flagship property for the Billboard Information Group, which also consists of Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Radio & Records. Billboard's many strategic partners include Microsoft, Hands-On Mobile, Reuters, Sirius Satellite Radio, Telemundo, Univision Radio, ABC Radio Networks, Azteca America, BigChampagne and Billboard sister companies Nielsen SoundScan and Nielsen Broadcast Data Systems. These partnerships leverage Billboard's proprietary data, charts and information resources to develop broadcast entertainment, digital and mobile platforms and contextual commerce applications that expand Billboard's franchise and consumer reach.
About Nielsen Business Media
Nielsen Business Media is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.
Serving seven major market groups, and 30 individual markets, spanning the entertainment, media and marketing, retail, travel and performance, design, and life sciences industries, Nielsen Business Media provides business-to-business products and services in print, online and in person.
With 42 publications, over 60 trade shows and 185 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses.