Ad testing is an essential and a critical component of today’s successful paid search and contextual campaigns
New York, NY (PRWEB) April 9, 2007
Acronym Media, Inc. (http://www.acronym.com), a New York-based search and Keyword-Driven Marketing (™) agency, today announced that its Founder and CEO, Anton E. Konikoff, will appear as a featured speaker at the Search Engine Strategies Conference and Expo in New York. Over the course of the four day conference, Mr. Konikoff will share his knowledge and insights on three expert panels, joining other thought-leaders and industry professionals.
Mr. Konikoff’s first speaking engagement will address the fast-evolving field of contextual advertising, which provides the opportunity for marketers to deliver targeted ads next to relevant web content. “It’s a very exciting opportunity to share ideas and strategies with those looking for innovative ways to reach prospective customers online,” said Konikoff. “Getting Traffic from Contextual Ads” session will take place on Wednesday April 11, 2007 from 1:30 PM – 2:45 PM at the New York Hilton.
On Thursday April 12, 2007 from 9:00 AM – 10:15 AM, Anton Konikoff will contribute to a second panel discussion entitled, “Ad Testing: Research & Findings.” Mr. Konikoff will cover the latest ad testing strategies and techniques, based on his considerable experience in the field. “Ad testing is an essential and a critical component of today’s successful paid search and contextual campaigns,” said Mr. Konikoff.
Additionally, he will speak on the panel titled “Dealing with Affiliates” from 2:00 PM – 3:15 PM on Thursday April 12, 2007. The session will discuss strategies to help online marketers build and maintain successful search marketing programs while maximizing returns from affiliate marketing efforts. “With firm ground rules and good planning marketers can realize significant synergies from both channels and avoid conflicts,” said Mr. Konikoff.
About Anton E. Konikoff
Anton Konikoff has built Acronym Media from a start-up to a global search marketing agency with operations in the U.S. and around the globe. His expertise spans such areas as enterprise-wide keyword optimization, search engine optimization (SEO), paid search, contextual marketing, usability/conversion enhancement, and search analytics. He has been a keen observer, an innovator, and a thought-leader in the SEM space since the industry’s early days in 1995. Anton is active in DMA, AMA, and SEMPO and is often featured as a speaker at Search Engine Strategies, Ad:Tech, eComXpo, and Search Insider Summit conference.
About Acronym Media, Inc.
Acronym Media is an independent, global search and Keyword-Driven Marketing (™) agency, headquartered in New York’s landmark Empire State Building with regional offices around the world. Recently rated as a Top Ten Search Engine Agency by Advertising Age, the Company offers its Clients over twelve years of search marketing experience and a distinct approach to enterprise-wide keyword optimization. Acronym’s unique Keyword-Driven Marketing (™) methodology places topmost importance on the language and keywords customers use and understand in order to help Clients discern user intent and build effective marketing programs. Guided by keyword intelligence, Acronym’s experts drive cross-media optimization and craft enterprise-level SEO, paid search, contextual, and other digital marketing programs. Global Clients include Four Seasons Hotels, SAP, Siemens, Sirius Satellite Radio, and Humana. Acronym Media can be reached at 877 SEM ACRO, or by visiting http://www.acronym.com.
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