TriNet Announces Release of 2007 HR Trends Report: People to Profitability

Share Article

According to TriNet's newest report, available to interested readers at no cost, business executives care about attracting talent almost as much as maximizing revenue.

Instead, executives see it as a potential source for developing a competitive advantage and increasing profitability.

Small and medium-sized businesses care more about attracting and keeping talented employees than maximizing profits, according to a new survey by TriNet, "2007 HR Trends: People to Profitability." TriNet is providing the information to interested readers at no cost; business professionals are invited to download HR trends survey and read the full report.

Conducted in the first quarter of this year, TriNet's HR Trends Survey is the product of responses received from more than 500 business executives in the industries of technology, financial services, and professional services. The numbers underline a major shift in executives' perception of human resources and its importance to their strategic thinking.

Companies no longer see human resources "only as a people-oriented, back-office business process," according to the report. "Instead, executives see it as a potential source for developing a competitive advantage and increasing profitability."

Twenty-three percent of the companies said attracting and keeping people was their most important business concern, while 29 percent said maximizing revenues was more important. The talent problem even exceeded profitability as a pressing issue for business owners.

Other concerns discussed include:

  • Top executive concerns for 2007
  • HR's effect on competitive positioning
  • The importance of strategic HR

The full report can be downloaded at no cost:

About TriNet Group, Inc.
Founded in 1988, TriNet delivers outsourced human resources throughout the United States and Canada and specializes in serving technology, financial service, and professional service firms. Its offerings include human asset administration, employer risk management, online employee benefits administration and support, payroll processing, tax compliance, workers' compensation, group health and welfare products, and strategic human capital consulting services. More than simply an HR services provider, TriNet contractually assumes certain legal and financial responsibilities regarding employer rights, legal compliance and risk management. For more information about TriNet, visit

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Greg Howard
Email >
Visit website