Oakley Re-Launches Web Site; Key Step In New Brand Development Strategy

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Rich new online experience includes an enhanced-custom eyewear program.

Oakley, Inc. (NYSE: OO) today announced the re-launch of its Web site (http://oakley.com), concurrent with the delivery of the spring 2007 eyewear collections -- moves that support of the company's strategic optics and branding initiatives.

The new site immerses visitors more fully into the brand, including in-depth product, technology, sport, and cultural experiences. Additionally, an expanded Oakley Custom Eyewear program (http://oakley.com/custom), which now includes nearly 20 styles, allows customers to design their own sunglasses as part of a broader e-commerce platform.

"Our new Web site represents another major step in our strategy to integrate, improve, and expand Oakley brand-development. In conjunction with the Rolling O Lab, involvement in numerous major and grass roots sporting events, and new point of purchase campaigns centered on our optical superiority, we believe that our Web site can serve as the true epicenter for the Oakley brand," said Oakley, Inc. President Colin Baden. "Combining history, innovation, technology, athletes, community and e-commerce further solidifies the optics focus of the brand and high¬lights our innovation and leadership in performance eyewear."

"Visually engaging elements, including the depiction of our brand history, technologies, and the athletes who are integral to our story, drive a much more robust experience for visitors," continued Baden. "We have also enhanced our e commerce section (http://oakley.com/products) to assist customers in quickly locating dealers (http://oakley.com/dealer) and more easily purchasing products directly from the company online."

"Prominent in our Web site experience is our ongoing program to empower customers to personalize their own sunglasses - an initiative that expands significantly with this re-launch," Baden continued. "Our new Web site gives us the perfect platform to leverage our vertical manufacturing capabilities and produce custom eyewear -- a first in the optical industry."

Oakley Custom Eyewear gives sunglass shoppers the ability to express their individuality and tailor specific performance needs through personalized combinations of frame finishes and component colors, as well as lens colors, coatings and shapes. Consumers can also engrave their lenses with up to 15 characters and choose among four different font styles. For more information, please visit http://oakley.com/custom.

The company also announced a comprehensive re-launch of its investor relations Web site at http://investor.oakley.com. The updated site includes a newly designed interface and navigation to help users quickly locate detailed information about the company's historical financial data, press releases, SEC filings, and career opportunities.

About Oakley, Inc.
Oakley is a worldwide leader in performance optics including premium sunglasses, goggles, and prescription eyewear. Headquartered in Southern California, the company's optics brand portfolio includes Dragon, Eye Safety Systems, Fox Racing, Mosley Tribes, Oliver Peoples, and Paul Smith Spectacles. In addition to its worldwide wholesale business, the company operates retail locations including Oakley Stores, The Optical Shop of Aspen, and Sunglass Icon, the second largest sunglass specialty chain in the United States. The company also offers a wide selection of Oakley-branded apparel, footwear, watches and accessories. Additional information is available at http://oakley.com.

Safe Harbor Disclaimer
This press release contains certain statements of a forward-looking nature. Such statements are made pursuant to the "forward-looking statements" and "safe harbor" provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include, but are not limited to growth and strategies, future operating and financial results, financial expectations and current business indicators and are typically identified by the use of terms such as "look," "may," "should," "might," "believe," "plan," "expect," "anticipate," "estimate" and similar words, although some forward-looking statements may be expressed differently. The accuracy of such statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including but not limited to: risks related to the sale of new sunglass and electronics product introductions; execution of anticipated restructuring and realignment of product categories; the company's ability to integrate and operate acquisitions; the company's ability to manage rapid growth; new and existing channel inventory management risks related to the limited visibility of future sunglass orders associated with the company's "at once" production and fulfillment business model; the ability to identify qualified manufacturing partners; the ability to coordinate product development and production processes with those partners; the ability of those manufacturing partners and the company's internal production operations to increase production volumes on raw materials and finished goods in a timely fashion in response to increasing demand and enable the company to achieve timely delivery of finished goods to its customers; the ability to provide adequate fixturing to existing and future retail customers to meet anticipated needs and schedules; the company's ability to expand and grow its distribution channels and its own retail operations; the ability of the company to integrate licensing arrangements without adversely affecting operations and the success of such initiatives. Additional factors are detailed in our filings with the Securities and Exchange Commission, including the Risk Factors contained in the company's Form 10-K for the year ended December 31, 2005 and as updated in the company's quarterly filings on Form 10-Q. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company is under no obligation, and expressly disclaims any obligation, to update or alter this forward-looking information.


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