We look forward to presenting our technology and products directly to the running community and working with our local retailers to build the Aetrex brand.
Teaneck, NJ (PRWEB) April 12, 2007
Aetrex Worldwide, Inc. has announced that they will be exhibiting at the 2007 Boston Marathon from April 13 to 15, 2007. Aetrex is recognized throughout the medical community as the leader in pedorthic footcare products and technologies. The company is continuing their national consumer awareness campaign in Boston to educate marathon runners on the benefits of pedorthic products. Their consumer show debut was at the City of Los Angeles Marathon in March 2007.
Aetrex is best known for its diverse family of footwear and footcare brands including Aetrex Performance Footwear, Lynco Biomechanical Orthotic Systems, Mozaic Customization Technology and Foot.com. In addition, Aetrex is the leading provider of digital analysis technology with its patented iStep Foot Analysis Systems placed in thousands of retailers throughout the world. These products and technologies will be on display at the expo portion of the Boston Marathon to more than 80,000 attendees and among 200 exhibitors.
"Aetrex is thrilled to attend one of the premier athletic events in the world," says Aetrex Director of Brand Development Stu Wittner. "We look forward to presenting our technology and products directly to the running community and working with our local retailers to build the Aetrex brand."
Aetrex plans to showcase the iStep Digital Foot Analysis system, which quickly identifies foot type and pressure points and then immediately recommends the most appropriate footwear and orthotics for an individual's footcare needs. Aetrex will also introduce various footwear including Athletic, Casual, Cross Training and Running styles to marathon attendees. In addition, Aetrex Copper Sole™ Socks a new line of socks designed to reduce odor, bacteria and fungi.
Visitors will receive a complimentary foot scan and be offered a discount coupon to be redeemed at participating retail stores. The 2007 Aetrex "tour" schedule is available at http://aetrex.com/info/schedule_of_events.html. For additional information please contact Stu Wittner at 800-526-2739.
The Boston Marathon is the world's oldest annual marathon and ranks as one of the world's most prestigious road racing events. The Boston Athletic Association manages this American classic, which is sponsored by John Hancock Financial Services. The Boston Marathon has distinguished itself as the pinnacle event within the sport of road racing by virtue of its traditions, longevity and method of gaining entry into the race (via qualification).
Aetrex Worldwide, Inc. is headquartered in Teaneck, NJ and currently employs 170 people, including 30 board certified pedorthists. The 60-year old footwear and footcare company is comprised of three divisions - Aetrex Performance Products, Aetrex Technology & Education, and Apex Therapeutic Footcare.