Engine Ready CEO to Discuss Web Analytics At The SDDMA

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Leading speaker on Web Analytics to address how to most effectively use web analytics to improve profitability.

Engine Ready CEO, Jamie Smith, noted thought-leader in area of web analytics, has been invited to speak at the San Diego Direct Marketing Association on April 17, 2007. Mr. Smith will discuss how to effectively plan, source, implement, and use accurate, up-to-date, and scalable web analytics, and best methods for establishing organizational key performance indicators.

The San Diego Direct Marketing Association (SDDMA) provides marketers with educational, results-driven ideas, comprehensive research and networking opportunities. The web analytics seminar will also cover how to use valuable customer data from your web analytics to drive targeted relationship marketing campaigns.

"The essence of successful online marketing relies on a fundamental understanding of an organization's web visitor behavior, navigation and actions", reports Mr. Smith. "Web analytics provide the framework for obtaining this critical knowledge and building successful marketing strategies."

"The SDDMA is very excited to have Mr. Smith speak to our members", replies Brian Lewis, Board member of the SDDMA. "Our members really have an insatiable thirst for the most up-to-date information on Internet Marketing strategy and tactics."

The Web Analytics seminar will be held on Tuesday, April 17, 2007 at 7:45 am - 11:15 am, at the Radisson Hotel, in La Jolla, CA. For more information, visit http://sddma.org/marketing-events.asp?EventCode=04/2007.

About Engine Ready, Inc.
Engine Ready, Inc. has helped businesses of all industries succeed on the Internet by providing software solutions and services for strategic web marketing. Engine Ready was the first to combine search marketing with website analytics. Helping customers execute successful search engine marketing strategies and providing key web statistics, Engine Ready, Inc. makes it easy for companies to make strategic decisions about their web marketing campaigns to improve their return on investment.

For information: http://www.engineready.com or phone: 1 (888) 283-0882

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BRIAN LEWIS
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