Fashion Designers Derek Lam and Yohji Yamamoto Eliminate Their Phone Systems with M5’s Voice Service

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M5 Networks’ outsourced VoIP tailor-made for fashion industry.

M5 provided simple training for employees and ensured that our transition was as smooth as possible.

M5 Networks, one of the country’s leading outsourced IP phone system providers, and Octopus Networking, the market and technology leader in providing on-demand business services to the fashion industry, jointly announced today two successful hosted VoIP phone system deployments for fashion industry clients with Derek Lam, an up-and-coming fashion designer located in Manhattan with over 100 retail locations worldwide and Yohji Yamamoto (Y’s America). The addition of Derek Lam marks M5 Networks’ twentieth client in the fashion industry, showcasing how M5’s voice services continues to drive business value across industries.

In the midst of rapid growth, both Derek Lam and Y’s America tapped into M5’s voice service to address the typical phone system problems associated with expansion. In addition, improved communications with features such as Direct Inward Dialing (DID) and voicemail transfer provided a value-add benefit to help the companies communicate more efficiently.

Derek Lam decided to look for a replacement to their phone system when it moved to a bigger office space. With multiple locations and international communications needs, Derek Lam turned to M5 due to experiencing numerous problems with their previous phone system. With M5’s advanced voice services, Derek Lam can easily add new lines and clients can easily access employees. In addition, M5’s flexibility and speed is imperative to Derek Lam, which adds up to four new phone lines each month due to the company’s rapid growth.

“Our company constantly faces tight deadlines and relies heavily on phone communication,” says Derek Lam CEO Jan Schlottmann. “M5 provided simple training for employees and ensured that our transition was as smooth as possible.”

Y’s America approached Octopus Networking when it was preparing to remodel its store and consolidate three separate administrative offices into a single corporate headquarters. M5 Networks was able to seamlessly merge Y’s America’s disparate locations into one cohesive headquarters by maintaining all of the original phone numbers.

Derek Lam and Y’s America are constantly adding new showrooms, and M5’s solution helps them avoid the complications typically accompanying location moves with phone systems, such as high costs and slow up-time. Ben Irvine of Octopus Networking explains: “Phone system vendors often have horrible customer support and limited flexibility. M5 provides enterprise strength voice services that drive real business value to small to mid-sized businesses”.

M5 and Octopus also helped Derek Lam and Y’s America build a new network from the ground up using Cisco POE (Power Over Ethernet) switches, which reduced the cabling to half that of a typical installation, creating a sleek look to fit the companies’ image. The modern look of Cisco phones holds significance in an industry where aesthetics are paramount.

“We are seeing a trend in solutions for specific industries, such as fashion,” notes M5 CEO Dan Hoffman. “M5 takes a strategic approach on how businesses use voice applications within their organizations.”

About Derek Lam
Derek Lam Company LLC was founded in 2002. The company’s headquarters are located in Manhattan and the collection is sold in over 100 retail locations worldwide. For more information, please visit

About Y’s America
Yohji Yamamoto is an internationally renowned fashion designer. He expresses his philosophy and avant-garde spirit in his clothing, frequently creating designs far removed from current trends. He makes a line characterized by oversized silhouettes; it typically features drapes (loose gathers and tatters) in glossy textures that naturally change with the figure's contours and movement. Often, a single color (particularly black) and a single shade are used. One could say that Yohji Yamamoto tries to express himself through his clothing; customers who sympathize with those thoughts and spirit are charmed and become ardent fans. For more information, please visit

About Octopus Networking
Octopus is the market and technology leader in providing on-demand business services to the fashion industry. The company's suite of on-demand applications enables customers to scale their business on-demand. By deploying the Octopus Business Desktop, fashion companies can have access to the same technology utilized by mature businesses such as Microsoft Exchange Server, RIM Blackberry, and the Cisco VoIP telephone platform. Beyond having access to these enterprise grade systems, the Octopus Business Desktop allows companies to innovatively integrate these systems with their business process to gain competitive advantage. For more information, please visit

About M5 Networks
M5 Networks is one of the country's leading outsourced IP phone system providers. By outsourcing to M5 instead of buying another phone system and signing more local and long distance contracts, businesses save valuable time and hard dollars. M5 was founded in 2000 by the same management team that ran Interport Communications, the ISP pioneer for New York businesses. M5 builds on that legacy by continually innovating to improve its outsourced phone system solution, which is delivering measurable ROI to companies in all industries. M5 is a member of Cisco System's Cisco Powered Network program.

Recognized as a leading company in the VoIP industry, M5 was named to the 2006 Inc. 500 (#272) and both the Deloitte Technology Fast 500 (#54) and 2006 New York Technology Fast 50 (#5) awards programs. M5 has also been included on the Pulver 100 list as a Communications Growth Company since the award's inception (2002-2007), FierceVoIP's annual Fierce 15 list in 2005 and the VoIP Magazine 20: Companies to Watch in 2006 list. M5 also received Frost & Sullivan's 2004 Entrepreneurial Company Award and the 2004 and 2005 VoIP Service Provider Awards, the 2005 Best SMB VoIP Service Provider Award and the 2006 INTERNET TELEPHONY Excellence Award from INTERNET TELEPHONY Magazine. Small Business Technology Magazine named M5's Outsourced IP Phone System one of the finalists in its 2005 Product of the Year awards program. To learn more about M5, please visit

For more information contact:
Jeff Silbert
M5 Networks
jeff @

Grace Pai
Euro RSCG Magnet for M5
grace.pai @

Jan Schlottmann
Derek Lam
jschlottmann @

Benjamin Irvine
Octopus Networking
irvine @


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