Pipex and Microsoft Digital Advertising Solutions Team Up to Offer Free Advertising

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Pipex's specialist web-hosting brand, WebFusion, has teamed up with Microsoft Digital Advertising Solutions to offer new customers £50 of advertising credit free with any Windows shared hosting account.

Pipex's specialist web-hosting brand, WebFusion, has teamed up with Microsoft Digital Advertising Solutions to offer new customers £50 of advertising credit free with any Windows shared hosting account. Windows users can use the free voucher to advertise through Microsoft adCenter on Microsoft's search engine http://www.live.com and grab a share of its five million visitors per month.

Research shows that Microsoft adCenter delivers people who are 70%* more likely to buy from its advertisers than any other Pay-Per-Click provider. Advertisers are also able to tap into a new broader audience accessing Live Search from across popular Windows Live services, such as Windows Live Messenger and Hotmail.

Users can create an advert for their website and decide which search terms they would like to trigger its display. Intuitive searching through http://www.live.com means satisfied searchers access the most relevant advertising, which results in higher conversion rates.

Mark Beyer, sales and marketing director at Pipex SME Hosting, comments, "Teaming up with Microsoft adCenter means that we can essentially offer WebFusion customers £50 worth of visitors to their website for free. This is great for hosting customers who are perhaps new to Pay-Per-Click or for existing users to test new search terms or evaluate a targeted marketing campaign."

Nigel Leggatt, Marketing Manager for Microsoft adCenter, said: "We're excited to sign this deal with Pipex which brings Microsoft adCenter's paid-search solutions to a new audience. With Microsoft adCenter, advertisers will see a better return on investment, with higher conversion rates, better targeting capabilities and a useful research tool."

WebFusion shared hosting accounts start from as little as £5.95 per month and include free set-up and a free .uk domain name. All accounts have comprehensive webmail and anti-virus and anti-spam as standard, with a minimum 1Gb of web space in the basic starter package. WebFusion also now offers exclusive web design software from Serif, WebPlus for Pipex, free with any shared hosting package to get a professional website online quickly, without the need for advanced technical skills.

For full terms and conditions, please visit http://www.webfusion.co.uk

*Source: Nielsen//NetRatings, May - July 2006

About Pipex Hosting
Pipex is a leading provider of innovative, tailor-made hosting solutions, offering cost-effective, feature-rich hosting packages to a diverse customer-base - from web developers, designers and hobbyists to businesses with complex e-commerce operations. As the UK's largest hosting company, Pipex's range of robust shared hosting, dedicated servers and virtual private servers, mean that there's a package to suit every business and home user.

Pipex Hosting brands include WebFusion, 123-reg and Donhost.

For further information please visit http://www.pipex.com

About Microsoft adCenter
All paid-search advertising on MSN and Windows Live properties is managed by Microsoft's online advertising platform, Microsoft adCenter. Microsoft adCenter serves 100 percent of paid search traffic on MSN Search and Windows Live Search .
It is designed to help advertisers plan their online advertising more strategically and gain a higher return on investment through stronger audience intelligence and advanced targeting capabilities.

Over time, Microsoft adCenter will also be the advertising platform for other Microsoft properties such as Xbox Live and Office Live.

About Microsoft Digital Advertising Solutions
Microsoft Digital Advertising Solutions is a robust set of global advertising products and services designed to effectively connect advertisers with their target audiences across multiple digital touch points. Advertisers can actively engage with their consumers through a suite of high-impact advertising products and platforms, reaching a global audience of more than 465 million unique users per month across the MSN network, as well as millions more through Windows Live, Xbox, Microsoft Office and Live Search. Advertisers can feel confident they will achieve measurable results through groundbreaking research, advertising innovation, strategic planning and excellence in execution. More information about Microsoft Digital Advertising Solutions is available at http://advertising.microsoft.com.

About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Microsoft, Windows Live and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more information, press only:
Kate Gillman        020 7025 6523        
Emma Ap-Thomas         0207 025 653            

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft® Web page at http://www.microsoft.com/presspass on Microsoft's corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.


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