Consumers need to take their usage into account and then look at the overall costs once all their needs have been met.
(PRWEB) April 12, 2007
Chris Eagle, BroadbandChoices Commercial Manager today warned consumers that they might be losing out by bundling services such as broadband, home phone, digital television and mobile phone. The warning came as a response to a new report from Ofcom (2007) which says that around 40 per cent of UK broadband households now receive their internet as part of a bundle.
He said: "Converging your services in this way could get you a cheaper up front subscription but you could end up compromising your broadband speed or getting ripped off on call charges.
"Consumers need to take their usage into account and then look at the overall costs once all their needs have been met."
Ofcom asked respondents to choose from four factors affecting their choice of ISP and bundling was cited as important as price at 27 per cent, internet speed came out on top with 29 per cent, while customer service only got 10 per cent.
There is no doubt that the lower subscription price, single billing and one-point customer service are proving attractive as more people bundle their home phone line, broadband connection, digital television and even mobile phone.
However, referring to the problems that marred the launch of TalkTalk and Orange's broadband services - where availability wasn't as high as advertised and broadband quality was low - Mr. Eagle said: "People need to consider the quality of the service they will receive if they go for the cheapest option.
"In a bid to remain competitive some companies have added services to their repertoire that they can't cope with, and it is the consumers who have suffered.
"People don't realise how important customer service is until they sign up for a service that they're not satisfied with," he added.
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- Research conducted on behalf of OFCOM (2007)