Independent Web Sites are an Ineffective Marketing Channel for Most Researchers to Attract Buyers

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Efficient buyer aggregation site is needed for researcher marketing.

Although the Internet has modernized the purchasing of services including manufacturing and travel, it has not been leveraged for buying or marketing custom market research. ResearchBuy recently performed an analysis looking at Alexa traffic rankings for custom research company websites. The mix included some Top 10 research firms to give a balanced view.

•Average Traffic Ranking of 3.4 Million (lower numbers are better)
•20% of researchers didn't have enough traffic to even receive a ranking

When most business executives are concerned that they lack customer insight, it should be a priority to find the right research firms. Until ResearchBuy, the Internet offered no way to efficiently source and rate researcher quality. Many professional researchers who are in organizations use existing relationships and a circle of colleagues to choose researchers. But beyond this, executives who want to use research are operating with very limited information and have no resource to evaluate the quality of thousands of researchers. Even research consultants would like a better way to check the quality of data collectors.

"The vast majority of executives are not experts in buying marketing research, yet more businesses want research to shape much of their decision-making. The question is who to trust. Some rely on their internal market research people to find the right providers. That may work if you're a Global 500 company and you have a core competency in buying general research, however in the big picture, this is a very small percentage. Most executives don't know who to call, they don't what to ask and they don't know what other research buyers think about the researcher's services," says Dan Lannon, Managing Director at ResearchBuy. "The Internet's performance up to now has been spotty in helping buyers sift through all the providers. Simply put, if the research conversation exists only in research departments in all organizations, the market research sector can expect little growth because most organizations don't have a research department. ResearchBuy is inviting all buyers and researchers to build a community that will make buying research with insight a more common practice in every organization."

About ResearchBuy
ResearchBuy is the only site in the world dedicated to the Custom Research Buyer. The buying service application allows buyers to source, collaborate and report on custom market research. Visit http://www.researchbuy.com to learn more about ResearchBuy.

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John Ryan
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