Chicago, IL (PRWEB) April 10, 2007
Demand for tickets to see The Police in concert has been overwhelming, which allowed the legendary trio to end Wicked's streak of 18 straight months as the hottest live event, according to the TicketsNow Entertainment Index for March.
By accounting for 4.7% of all tickets sold last month at TicketsNow, the world's largest online marketplace for premium tickets, The Police bested Broadway's smash hit Wicked, which claimed 4.3% of sales. Within the concert category, The Police reunion tour garnered 13.1% of tickets sold. Perennial performer Jimmy Buffett claimed the second spot on the concert index with 7.5% of tickets sold.
In sports ticket sales for March, the New York Yankees inched by NCAA Men's Basketball with 6.7% of tickets sold compared to the Tournament's 6.0%. The Yankees ranked third in overall tickets sold with 3.3%. The rush to purchase Opening Day tickets influenced baseball's domination of the sports category in March as the Chicago Cubs, St. Louis Cardinals, and Boston Red Sox rounded out the top 5 with 5.5%, 4.9%, and 4.7% of sales, respectively.
Although Wicked could not retain the top overall event slot, it remained the #1 seller on the theater index, capturing 28.7% of tickets sold. Trailing the category leader once again was Jersey Boys, which earned 18.4% of theater sales and 2.7% of total tickets sold.
Top Events Overall for March 2007
1. The Police
3. New York Yankees
4. NCAA Men's Basketball Tournament
5. Jersey Boys
6. Chicago Cubs
7. Jimmy Buffett
8. Houston Rodeo Concerts
9. St. Louis Cardinals
10. Boston Red Sox
Top Sports Ticket Sales for March 2007
1. New York Yankees
2. NCAA Basketball Tournament
3. Chicago Cubs
4. St. Louis Cardinals
5. Boston Red Sox
Top Concert Ticket Sales for March 2007
1. The Police
2. Jimmy Buffett
3. Houston Rodeo Concerts
4. Kenny Chesney
5. Tim McGraw
Top Theater Ticket Sales for March 2007
2. Jersey Boys
3. Mary Poppins
4. The Lion King
5. Ringling Bros. and Barnum & Bailey Circus
About the TicketsNow Entertainment Index
The TicketsNow Entertainment Index tracks proprietary secondary ticket sales on a monthly basis to provide a snapshot of entertainment trends for sports, music, and theater events nationwide.
Established in 1999, TicketsNow is the world's largest, most trusted marketplace for premium event tickets. More than 90% of all professional ticket agencies that list, buy, and sell secondary event tickets online utilize software developed by TicketsNow---creating the most comprehensive database of secondary event tickets in the world. Named in 2004 and 2006 to the Inc. 500 Index of the fastest-growing privately held companies in the U.S., TicketsNow is a premium ticket provider for USA TODAY, Fandango, and AOL; an official sponsor of the Baltimore Ravens and Jacksonville Jaguars; an official sponsor of University of Louisville Athletics, Arizona State University Athletics, Texas Christian University Athletics, University of Cincinnati Athletics, and a corporate partner of Princeton University Athletics; a member of the Better Business Bureau; and a founding member of the NATB, which promotes the highest level of ethics in the secondary ticketing marketplace. For more information, visit http://www.TicketsNow.com.
Pyramid Public Relations for TicketsNow
sarocho @ pyramidpr.net
jswanson @ TicketsNow.com