We believe that when it comes to marketing online, a keyword is truly the best proxy for a customer need, since most of web activity is indeed word or text driven.
New York, NY (PRWEB) April 10, 2007 -–
Acronym Media, Inc. (http://www.acronym.com), a New York-based search and digital marketing agency, announced its new Keyword-Driven Marketing™ approach and methodology that builds on the Company’s twelve year track record in search marketing and enterprise-wide keyword optimization. The announcement was made at the Search Engine Strategies Conference and Expo in New York City, where Acronym Media is an exhibitor and the agency’s Founder and CEO, Anton E. Konikoff, is a featured speaker in three panel sessions.
“Our passion for search marketing and our belief in the power of keywords inspired us to develop our distinct approach”, said Anton E. Konikoff. “We believe that when it comes to marketing online, a keyword is truly the best proxy for a customer need, since most of web activity is indeed word or text driven.”
The idea stems from the origins of the company name, Acronym, which comes from the Greek words akros \"topmost“ and onoma “name/word\". Keyword-Driven Marketing calls for the topmost importance to be given to words that form the language customers use and understand.
The Agency will apply its methodology to understand the customers’ mental dictionary, formed by life experiences and outside influences, along with their interactions with keywords and key messages, both online and offline. The keyword-driven approach then gives marketers a roadmap to decode the intent behind keywords and create powerful marketing messages that will resonate with customers.
Anton E. Konikoff continued, “Our Keyword-Driven Marketing™ method extends the transparency and accountability of search marketing to other types of online advertising, including affiliate and social marketing campaigns, and even offline media. Marketers can drive new levels of effectiveness and efficiency based on the wealth of keyword intelligence and insight and optimize cross-media campaigns using proven scientific methods grounded in psychology and linguistics.”
Additional information about Acronym Media’s services and Keyword-Driven Marketing™ methodology is available at Booth #2112 at the Search Engine Strategies Expo and online on http://www.acronym.com.
About Acronym Media, Inc.
Acronym Media is an independent, global search and Keyword-Driven Marketing (™) agency, headquartered in New York’s landmark Empire State Building with regional offices around the world. Recently rated as a Top Ten Search Engine Agency by Advertising Age, the Company offers its Clients over twelve years of search marketing experience and a distinct approach to enterprise-wide keyword optimization.
Acronym’s unique Keyword-Driven Marketing (™) methodology places topmost importance on the language and keywords customers use and understand in order to help Clients discern user intent and build effective marketing programs. Guided by keyword intelligence, Acronym’s experts drive cross-media optimization and craft enterprise-level SEO, paid search, contextual, and other digital marketing programs. Global Clients include Four Seasons Hotels, SAP, Siemens, Sirius Satellite Radio, and Humana. Acronym Media can be reached at 877 SEM ACRO, or by visiting http://www.acronym.com.
Keyword-Driven Marketing™ is a registered trademark of Acronym Media, Inc.
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