Study Finds that 79% of Industrial Marketing Execs Will Increase Online Marketing Spending in 2007

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Study reveals that online marketing is producing results for industrial marketers, and the vast majority of manufacturers and distributors plan to ramp up their online marketing efforts in 2007.

The consistent growth in online marketing spending is a clear indication that industrial marketers recognize the true power of the Web

Online marketing budgets are on the rise among industrial marketers with 79% increasing their online marketing budgets in 2007, according to the results of an annual survey of industrial marketing executives conducted by SVM E Business Solutions in cooperation with Fernley & Fernley.

The study, which surveyed more than 350 marketing executives at U.S. based manufacturers and distributors, found that online marketing is producing tangible results for industrial marketers, and the vast majority of respondents plan to ramp up their online marketing efforts to address their most important business challenges in 2007.

"The consistent growth in online marketing spending is a clear indication that industrial marketers recognize the true power of the Web," said Bob DeStefano, president of SVM E-Business Solutions. "Manufacturers and distributors that have truly embraced online marketing understand how the online medium enhances their ability to drive revenues and profits in ways no other medium provides."

Among many significant points, the 2007 E-Business Trends in Manufacturing Report identified the following key industrial marketing trends:

  •      Industrial marketers consider online marketing more effective than traditional marketing
  • Marketing budgets continue to shift online at the expense of traditional marketing
  • Lead generation is the top online marketing opportunity for manufacturers and distributors
  • Companies with a sound and effective online marketing strategy are three times more likely to produce results

To download a copy of the 2007 E-Business Trends in Manufacturing Report, please go to http://www.svmsolutions.com/survey

About SVM E-Business Solutions:
SVM E-Business Solutions is a leading provider of industrial internet marketing solutions focused on delivering measurable business results for manufacturers and ditributors. Founded in 1995, SVM helps companies leverage the Web to drive revenues, control costs and strengthen relationships with customers. For more information, visit SVM on the Web at http://www.svmsolutions.com, or call (877) SVM-EBIZ

About Fernley & Fernley:
Fernley & Fernley, Inc. is a leader in professional association management and one of the first to become dually accredited by both the AMCinstitute and the American Society of Association Executives (ASAE). Fernley & Fernley provides full and project-based management services to over 30 industrial trade associations and professional societies. To learn more about Fernley & Fernley, visit http://www.fernley.com, or call (215) 564-3484

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Bob DeStefano
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