Exton, PA (PRWEB) April 12, 2007
Scala Inc. (http://www.scala.com), the industry leader in end-to-end digital signage software, announced today Digiboard, a Scala Certified Partner located in Turkey, has won the prestigious DIGI Award for Transportation Application, Excellence in Creativity from the Digital Signage Group. The DIGI Awards honor outstanding performance in the digital signage industry.
The digital advertising and communication platform installed at the International terminals of Atatürk Airport creates a distinctive advertising media enabling the airport's visitors to receive innovative and dynamic branded communications.
At Istanbul Atatürk International Airport the Dynamic Digital Media Network, based on Scala InfoChannel, reaches an audience of 50,000 travelers per day. This number increases to 70,000 - 80,000 during the high tourist season -- reaching an estimated 20 million travelers per year. The 24/7 broadcast displays dynamic advertising and a variety of airport information.
Digiboard's screens are positioned at strategic locations throughout the airport, mainly at the Duty free shops, gateways, boarding areas, passport control and baggage collection areas. The airport has a variety of 42" and 60" screens deployed.
To influence the purchasing power of travelers throughout the airport, the Dynamic Digital Media Network displays 144 world-class advertising spots at each location. Located at the heavily visited duty free area, a Philips 120" LED screen allows Digiboard to enhance their communications and deliver focused messages directly to international travelers.
"By advertising brands on LED screens, we have the opportunity to maximize the quality of the brand of each advertiser. We've invested in dynamic and eye catching content created by the collaboration between advertising agencies and our in house creative department," says Lazar Demisulam, Digiboard Director.
"Congratulations! We are very proud of Digiboard's accomplishment," says Gerard Bucas, President & CEO of Scala Inc. "This award represents industry recognition for the creativity and dedication of Digiboard in the marketplace and is representative of the success of Scala's Partner Network around the globe."
About Scala, Inc. (http://www.scala.com)
Scala, Inc. is the world's leading provider of software for digital signage software used in retail, education, entertainment, government and other industries. The company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Burger King, Kiwi, Azizia-Panda Supermarket, McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel is proven, scalable and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA, with operations in California, the UK, Norway, The Netherlands, China and Japan.
Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.
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