CEO Unveils New Social Media Technology in Kansas City

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Valerie Jennings, CEO and president of Jennings Public Relations & Advertising, introduced new social media technology to a sold-out crowd at the Enterprise Center of Johnson County in Kansas City.

Valerie Jennings, CEO and president of Jennings Public Relations & Advertising, introduced new social media technology to a sold-out crowd at the Enterprise Center of Johnson County, Thursday, April 5, 2007 (

Jennings explained to the group of business professionals that social media allows companies to bypass traditional media gatekeepers and communicate directly with consumers online. "Businesses and marketing, advertising and public relations professionals cannot afford to ignore the 73 percent of adults who use the Internet (Pew Internet & American Life Project, April 2006) and the two-third of consumers who research products and services online prior to making a purchase ( Study, June 2006) ," she said. "Social media is not only a more cost-effective approach to communicating with consumers, but it also has the potential to reach millions of people in a matter of seconds."

Three of the products that Jennings showcased were developed by Prizm, an online video production company based in Kansas City ( The products included Prizm's Electronic Video Message™ (EVM) Solutions: EVM Social Media Press Release™, Media Site™ and Human Host™. View social media press release:

"With these new social media products, we can track measurable results, conserve client resources, personalize marketing messages and drive consumer loyalty," said Lori Baerg, CEO and president of Prizm.

Jennings and Baerg are presenting at conferences nationwide on social media. Together, they are educating executives and communications, marketing and public relations managers about how to integrate social media into online campaigns. "This technology enhances online communication efforts by providing an engaging, personal forum where consumers can be part of the experience," said Jennings. "We can achieve such interaction through social media technologies including EVM Solutions™, RSS Feeds, online video, blogs, podcasts, vodcasts and search engine-optimized press releases," she said.

Jennings Public Relations & Advertising is a public relations and social media relations firm, specializing in local, national and international publicity campaigns for elite corporate, sports and entertainment clients. By utilizing traditional public relations and social media technology, the firm captures the attention of mainstream, virtual and industry-related media outlets.

Valerie Jennings is the CEO and president of Jennings Public Relations & Advertising. She graduated Summa cum Laude from the University of Northern Iowa with a Bachelor of Arts in political communication and double minor in journalism and international affairs. Valerie is an award-winning print journalist, published author, former news anchor and TV producer. Prior to locating to Kansas, Valerie dedicated much of her professional career to serving in the public sector at the federal, state and city government levels in Washington, D.C., Minnesota and Iowa. She has generated international publicity for clients in Switzerland, the United Kingdom, Japan, France and Ireland; on CNN, NBC and NPR; and in the New York Times, Washington Post, L.A. Times, Washington Chronicle, The Wall Street Journal and National Review.

Prizm, an online video production agency, transforms one-dimensional websites into multi-dimensional Media Sites™, creating a rich entertainment experience for consumers. The agency overcomes traditional marketing limitations by reaching large volumes of consumers online without printing, mailing and packaging expenses. Prizm's Electronic Video Messages (EVM) utilizes a tracking and measurement component that allows companies to monitor ROI for marketing, public relations and advertising campaigns. For more information, visit

For more information about Jennings Public Relations & Advertising, visit For media inquiries, call Courtney Conway at 816.221.1040.


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