Torrance, CA (PRWEB) April 11, 2007
PumpMedia, an outdoor digital media company, today announces that PumpMedia has been selected by Chevron Products Company as an approved vendor for its "Video at the Pump Program." The program is aimed at entertaining motorists while they refuel and drive traffic into the convenience store.
PumpMedia's "Pump Top Media" system combines proven and reliable components including Real Digital Media's NEOCAST® digital signage platform, and Avocent's Emerge™ MPX1000 HD multipoint extender solution. The system's robust hardware includes an energy-efficient and low-maintenance LED-backlit LCD display, delivering pristine audio and video messages in all lighting conditions. This pragmatic architecture provides refueling motorists with targeted, high-impact and meaningful audio and video content. PumpMedia also manages the installation and implementation of its "Pump Top Video" systems, advertising sales, and network management.
"We are very excited about Chevron's approval of PumpMedia for their digital signage requirements," said Peter Tawil, President of PumpMedia. "Our Video at the Pump Program provides a cost-efficient advertising solution for fuel retailers and marketers, promoting convenience-store sales while delivering the latest news, entertainment segments, and weather updates to refueling motorists."
PumpMedia has participated in test sites at Chevron corporate stores in Southern California over the past twelve months, and has recently been selected by one of Chevron's largest independent service station operators, G&M Oil, to implement the Video at the Pump program.
Tom Otjen, Executive Vice President of G&M Oil, which operates a network of over 100 Chevron fueling stations across California, adds, "With the Video at the Pump program, we can enhance the refueling experience through entertaining and informative content delivered directly to our customers."
PumpMedia will be deploying the program at Chevron locations throughout the western US. Chevron operates over 10,000 retail fuel stations across the U.S. under the brand names of Chevron and Texaco.
PumpMedia, an innovative provider of outdoor digital signage, has created a successful marketing program located at fuel stations. This groundbreaking concept uses specifically designed media equipment installed at fuel dispensers to display high quality multimedia. The program delivers entertaining and informative content to refueling motorists. To learn more, please visit http://www.pumpmedia.com.
About Real Digital Media
Real Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising, and corporate communication networks. With NEOCAST® players and software, customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with targeted messaging at the right place, at the right time. For more information, please visit http://www.realdigitalmedia.com.