Chicago Relationship Blogger Conference Brings Virtual Business Into Reality

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Innovative, inquiry-based Chicago bloggers convention has attracted the attention of the Kellogg School of Business by demonstrating the powerful mix of entrepreneurship, new media savvy and traditional relationship networking that builds the community of a successful blog. Some of the most resonant voices in relationship blogging will be leading conversations with the audience of web publishers, authors, designers, marketing gurus, business leaders and elite boutique management firms who will be attending. Seating is limited.

10 Ways to Make It Great

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The Successful and Outstanding Blogger Conference (SOBCon07 -- is May 11-12 at the Chicago O'Hare Sofitel Hotel. The Conference's theme is "relationship building", helping bloggers and web professionals improve their online communication skills and learn how to build an interactive community with their web publishing software. The event includes interactive presentations on publishing, design and branding, innovative online communication tools, analytics, social networking, marketing and coaching.

"It's not about linking for traffic. It's not about clicks and Web stats. It's about building long-lasting business relationships. Relationships are everyone's business and every business is about relationships," explains planner and presenter, Liz Strauss of Successful-Blog. "Building meaningful and challenging dialogs can only improve the Internet."

Top blog building and relationship experts from around the country will present a variety of programs focusing on developing stronger relationships between the blogger and their audience. Popular relationship geek, speaker and author, Phil Gerbyshak, will be the keynote speaker with advice on building an online community and tips from his book "10 Ways to Make It Great". Andy Sernovitz, author of "Word of Mouth Marketing", will speak on blog branding and marketing.

Eric Marcoullier, Rodney Rumford, Ben Yoskovitz and Diego Orjuela will explore online communication tools and techniques including social networking, podcasts, video blogging, new "video channels" and voice widgets, offering new ways to communicate and build online relationships.

David Armano, Chris Cree, Wendy Piersall, Mike Sansone, Terry Starbucker and Liz Strauss will speak about blog architecture and design, social networking, building up a sturdy online community, relationship management, customer service, branding, online marketing and expanding the online world offline.

"This will be a powerful introduction to developing online communication techniques for blogs, forums and websites. In order to compete in today's market, a business must learn how to build relationships through the web. It's the future of marketing and advertising for all businesses," said Ari Garber of Clareo Partners, what has been called the elite boutique innovation partnership in American Business

Some of the most resonant names of the blogosphere will enrich this unique experience. The magnitude of the event goes beyond that of a traditional bloggers conference through representatives of the Kellogg School of Business of Northwestern University including Dr. Rob Wolcott, director of the Kellogg School's Innovation Initiative and other prominent business figures.

Sponsors include MarketingProfs, VideoSticky, Blog Herald, Blog Talk Radio, Evoca, Podblaze, MyBlogLog, TheGoodBlogs, Haneberg Management.

Space is limited to enhance the intimate learning experience for the attendees. Advanced registration required. For more information and to register, visit


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