Making the connection is what it's all about, whether the link is between consumers and magazine brands or companies and elusive partners
Rockville, MD (PRWEB) April 12, 2007
(http://www.minonline.com) -- Sixteen corporate brand marketers and advertising agency executives have been named by Media Industry Newsletter (min) as the 2007 "Sweet 16," the annual short list of top media executives who champion and highly value magazine brands. The Sweet 16 are profiled in this month's min's Advertising Report and will be saluted at a special reception on April 19 during the sold-out min day Summit in Manhattan.
Among the Sweet 16 are industry luminaries such as Brenda White, vp and director of print investment at Starcom; Jeff Bell, corporate vp of global marketing at Microsoft; and Curtis Smith, media director at GlaxoSmithKline. Each of the 16 offers a unique take on magazines, and share the belief that magazine brands are uniquely adept at engaging their audiences. Maggie Knoll, print director and senior partner at MindShare describes magazines in the "Sweet 16" issue of min's Advertising Report as "the inspirational medium."
The Sweet 16 celebration includes the special issue featuring provocative profiles of the 16 executives and is capped by the April 19th reception at the New York Grand Hyatt, with platinum sponsor TV Guide.
Integrated marketing programs that includes smart ways to engage with a magazine's targeted audience are on the top of the wish list for the Sweet 16 profiled by min editorial director Peggy Cope. "Making the connection is what it's all about, whether the link is between consumers and magazine brands or companies and elusive partners," writes Cope in the special issue.
The Sweet 16 reception is being held during the min day digital media summit on Thursday April 19. While the Summit is sold out, there are a limited number of tickets still available for the Reception. Contact Saun Sayamongkhun at ssayamongkhun @ accessintel.com to register.
min's 2007 "Sweet 16":
- Jeff Bell, corporate vice president of global marketing, Microsoft's Interactive Entertainment Business
- Scott Berg, worldwide media director, Hewlett-Packard
- Steve Bloom, svp, director of magazines, Zenithmedia
- Barbara Borg, director, eastern print investment, OMD
- Patricia Glinieki, senior manager, media buying, Kraft
- Joanna Havlin, partner/associate director for print, Mediaedge:cia
- Bill Hebel, svp, media director, Slack Barshinger
- Mark Ingall, managing director, global strategic media, Citi
- Matt Johnson, media manager, Wendy's
- Maggie Knoll, print director, senior partner, MindShare
- Scott Kruse, evp, director, print services, MediaCom
- Mike O'Malley, group manager of external marketing, Tellalabs
- Curtis Smith, media director, integrated media & marketing., GlaxoSmithKline
- Vickie Szombathy, vp media director, StarLink
- Jan Thompson, vp of marketing, Nissan and Infiniti
- Brenda White, vp director of print investment, Starcom
Min's Advertising Report and the min day Summit are presented by min and min's b2b, publications of Access Intelligence LLC. The min day family of products also includes min magazine, min's Digital Media Report, Sales Executive of the Year Awards, Integrated Marketing Awards, Hottest Launches Awards and http://www.minonline.com. Sister publications include PR News, CableFAX Daily, Wireless Business Forecast, Defense Daily and more than 50 other products serving the business community. Visit http://www.minonline.com for more information.
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