Find Your Lands' End Custom Swimsuit

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Perfect fit swimsuits with cup size, bra style and many other choices.

Lands' End introduces the Custom Swimsuit with a tailor-made fit for each woman's one-of-a-kind body. In three easy steps she'll design the swimsuit she's always wanted with a flattering fit in a style she loves.

"We would often get requests to offer certain swimsuit styles in additional bra options," said Barbara Wagner, senior swimwear merchant, Lands' End. "We took this concept several steps further and put women in control. Now, they can select the silhouette, bra style and cup sizing in the new Custom Swimsuits."

First, women can select from several style options. Swimsuits are offered in one-piece swimsuits and two-piece styles -- tanks, tankinis and bikinis -- in women's regular sizes from 6 to 18. All of the styles are offered in the most trend-right patterns of the season including floral and mini-dot as well as solids in black and red. Next, women can truly customize the fit of the swimsuit by choosing the bra to be built into the suit construction. Bras come in three styles -- padded wireless, padded underwire and non-padded underwire -- in cup sizes from A to DD. Women can also choose the level of coverage and control with SwimMinis, cover-up skirts and a variety of bottom styles.
Start building a Custom Swimsuit by visiting or by calling Lands' End Swimwear Fit Experts at 1-800-675-4853. Lands' End Swim Headquarters has made shopping for swimsuits completely irresistible. This season, women will be attracted to the many innovations ranging from the new Custom Swimsuit and the unique online shopping tools to advice from Swim Fit Experts and the interactive, online swim community.    

"Our goal is to provide the best swimsuit shopping experience ever," said Wagner. "To do so, we've created a number of ways for women to find expert advice, swimsuit information and the best fitting swimwear to flatter their shape."

About Lands' End Swim Headquarters
Summer begins at Lands' End Swim Headquarters. Flattering fits, clever coverage, delightful details and countless outfit combinations help women build their swim wardrobes. Lands' End provides stylish options for every customer, including mastectomy swimsuits. New for 2007, the company offers the Custom Swimsuit, tailor-made to fit each woman's one-of-a-kind body. Lands' End makes finding the best suit simple with helpful online swim shopping tools My Virtual Model and the Swim Finder. Professional Swim Fit Experts take calls daily at 1-800-675-4853, offering swimwear fit tips, advice and suggestions. As always, all Lands' End merchandise, including swimsuits, are Guaranteed. Period.®

About Lands' End
Lands' End® is one of the world's largest consumer-direct retailers of casual and tailored clothing for women, men, children and infants around the world. In addition, Lands' End offers an innovative collection of fine-quality goods for the home. Most recently Lands' End launched its 2007 swimwear collection that complements its largest style assortment of petite and plus clothing for spring. Lands' End merchandise can be purchased online, by calling 1-800-LANDSEND and by visiting the Lands' End Shops at Sears. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). And, all high-quality Lands' End merchandise is Guaranteed. Period.®

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Michele Casper
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