alight.com Springs Plus Size Shopping Forward with New e-Commerce Site

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alight.com, an online retailer of women's plus-size apparel, has rolled out a completely redesigned website with many innovative features including a new super-zoom technology for an enhanced customer experience.

Plus-size women can now get a close up look at the hottest Spring styles with alight.com's site redesign and super-zoom technology.

Launched in 2000, http://www.alight.com is one of the leading independent e-commerce sites for fashion forward clothing, sizes 14-30. With over 100,000 orders under their belt, this formerly pure-play retailer felt more could be done to make shopping easier for its dedicated customers.

"Many of our dresses, tops and jeans have amazing details and embellishments. We felt the simple product image and larger view function weren't enough to capture the beautiful fabrication of the clothing and the unique styles we offer," explains Deb Malkin, Vice President of e-commerce. "This Spring season is all about spirited feminine prints and detailed denim. We wanted to offer a zoom technology that is as close as you can get to viewing an item in the store."

alight.com worked with the web design team at Bock Interactive on a comprehensive plan to overhaul the look and feel of the 7 year old website. The most revolutionary innovation has been their super-zoom feature. Malkin says, "Many websites have a clunky interface, requiring you to click multiple times to get a close up look. alight.com's zoom involves only a simple roll of the mouse. Rolling the mouse over a dress from Blue Plate or Donna Ricco allows the customer to see every detail with total clarity."

The real time inventory availability feature was also reconfigured. At a glance, women can see the availability of sizes and colors and select the items they want with confidence that their selection is in stock.

"Our new site is superior to sites of the the major plus-size chains. We're proud that we accomplished this at a fraction of their design costs. Our customers are thrilled with the new look of alight.com. Besides improving the customer experience, we have accomplished three major goals with this launch - higher conversion rates, increased sales and reduced returns. Our sales should increase 25-30% this year and our returns will drop by over 20%. We are now working on additional site innovations that will make the alight.com even more user friendly," says Norman Weiss, President.

About alight.com:

Launched in 2000, http://www.alight.com is one of the leading independent e-commerce sites for fashion forward clothing, sizes 14-30. On this trend savvy site, plus-size shoppers can find the latest in kimono tops and dresses, jeans in the latest washes and finishes including abrasions, whiskering, worn in holes and jeans in various stages of destruction, and everything from casual to prom and special occasion dresses. alight's first store opened in Plainview, NY in March 2007.

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Norman Weiss
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