ad:tech San Francisco: 'Out of the Box' Conference Theme Confronts Today's Content Explosion

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Premier forum on how digital media and technologies are transforming marketing communications April 24-26, 2007, Moscone Center, San Francisco.

Attendees will walk away with valuable insights, strategies and solutions that will enable them to explore new channels through which to engage their key audiences.

ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the global marketing community, today announced ad:tech San Francisco, themed "Out of the Box: Building Great Brands in the Digital Age," April 24 - 26, 2007 at San Francisco's Moscone Center. The San Francisco event will examine the content explosion and ever evolving dynamic of the digital marketing industry. Interactive marketing has become mainstream, and the show's content-from CEO keynotes to workshops -- explores the "marketing maelstrom" in which today's modern marketers are caught.

"ad:tech San Francisco will jump-start our U.S. conference program this year," said Don Knox, VP, ad:tech expositions. "We expect record attendance for this show, setting the pace for the rest of 2007. This industry is powerful and continues to grow exponentially. Now, more than ever, ad:tech's expansive global reach connects industry players and contributes to the continued success of digital marketing."

ad:tech's Drew Ianni, Senior Global Analyst & Programming Chair, has crafted an event that addresses head-on the change and confusion that modern marketers face. ad:tech San Francisco will feature more than 200 speakers, including CEOs and marketing executives from major brands and disruptive companies, including NBC Universal, Yahoo!, Coca-Cola, Anheuser-Busch, aQuantive, Procter & Gamble, Unilever, Hewlett-Packard, Google, YouTube, Fox Interactive Media, Microsoft, Motorola and eBay as well as Sling Media, Second Life, Visible and Joost.

"ad:tech San Francisco will bring together veteran marketers with forward-thinking entrepreneurs to focus on the industry's shifting landscape and disruption," said Ianni. "Attendees will walk away with valuable insights, strategies and solutions that will enable them to explore new channels through which to engage their key audiences."

Sessions will begin on Tuesday, April 24 with a keynote, "The Digital Decade: What the Past Five Years Can Teach Us About the Next Five" by Brian McAndrews, President and CEO of aQuantive, Inc. He will discuss the state of the industry as it relates to online ad spending, emerging trends and the services business. ad:tech Chair Ianni will moderate "The State of the Industry" session, as market pundits, brand marketers and innovators discuss where digital marketing is heading.

ad:tech's signature roundtable "Content is King! (Again?)" will open the second day, Wednesday, April 25, as speakers share their thoughts about the state of content, distribution and customer demand. Panelists will include Jason Hirschhorn, President, Sling Media Entertainment Group; Kourosh Karimkhany, General Manager, Wired Digital; Suzie Reider, Head of Advertising Sales, YouTube.com; and Caroline H. Little, CEO and Publisher, Washingtonpost.Newsweek Interactive.

ad:tech San Francisco will host the 10th Annual ad:tech Awards ceremony and the Connect LIVE! event. ad:tech will recognize more than 30 winners for their creative contributions and honor three marketing veterans with the Industry Achievement Award.

Additional sessions include:

  •     The Next Big Thing: Is Advertising Really the Solution? This panel of experts will explain how traditional advertising has changed, and as a result marketing communications has expanded to present more opportunities.
  •     Dispatch from DC Listen to seasoned insiders as they offer their insights into the current public policy landscape and what the industry should be aware of as the public sector ecosystem continues to evolve.
  •     The Online Female Consumer -- Come Meet Them Panelists will address the force of females online and how they affect everything from user-generated content to the new ways marketers develop and promote products.
  •     Vertical Focus: Financial Services Online Find out how leading online and traditional financial institutions and media companies use integrated online and offline campaigns to drive customer acquisition and brand preference.
  •     Market Focus on the Asia-Pacific and U.S. HIspanic Markets Hear about changing user behaviors and growth of mobile services in the Asia-Pacific market and among U.S. Hispanics online, the fastest growing demographic in the U.S.

To help attendees take advantage of ad:tech's range of offerings, the program is organized around topic-specific session tracks: Performance Marketing; Emerging Platforms; and Media and Branding. Please visit http://www.ad-tech.com/conference-sf.asp for the workshop schedule.
The exhibit hall will showcase more than 300 exhibitors in the largest collection of ad:tech exhibitors to date. The expo hall will also include on-floor meeting rooms, ample room for networking and a business presentation room. For a list of exhibitors, please visit http://www.ad-tech.com/exhibitors-sf.asp.

Platinum Sponsors include: DatranMedia; DoubleClick Gold Sponsors include: Casale Media; TheBlindNetwork.com; VendareNetblue Silver Sponsors include: BossDev; EDebitPay; GenieKnows; PetskyPrunier Investment Bankers; TheUseful Bronze Sponsors include: AdECN; Clickbooth; Google; Leadpile; MediaWhiz; RighMedia Premier Media Partners include: Ad Age; Fast Company; Forbes.com; iMedia; Revenue Magazine Media Partners include: 1to1 Media; Web; Rovion; Search Marketing Standard; SimpleFeed; SmartBrief; Streaming Media Association Partners include: The ARF; MMA; Newspaper Association of America; OPA; SF Advertising Club and SF Big.

For public information , please visit http://www.ad-tech.com.
Editors: For interviews, images or more information, please contact Christel van der Boom at Edelman, ph: 650.762.2948 or christel.vanderboom @ edelman.com: or Renee Edelman at Edelman, ph: 212.704.8249 or renee.edelman @ edelman.com; Media inquiries should be directed to: Warren Pickett or call 970-419-8207.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

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