Southwest Aircraft Sales Targets Small Businesses

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Las Vegas based aircraft sales organization acquires the leading service center in southern Nevada. The acquisition is strategic to the company's plans to target the sale of new Cessna propeller driven aircraft to small businesses. The move also positions the company to service the new Very Light Jets (VLJ), like the Cessna Mustang and the Eclipse 500, just entering the market and also targeted at small business owners.

Southwest Aircraft Sales, the Cessna CSTAR dealer for most of Nevada and parts of California, Utah and Arizona, has acquired Ron's Aircraft Service, the largest general aviation maintenance center servicing single and twin piston aircraft in southern Nevada. The new company is called, "Southwest Platinum Aviation", to reflect its association with Southwest Aircraft Sales and its commitment to premium customer service.

"This is the first of several strategic moves to position us better to go after the small business market in Las Vegas!" says Dale Norby, President of Southwest Aircraft Sales and Southwest Platinum Aviation. The acquisition gives us the ability to service what we sell which is essential for the turn-key aircraft management programs that we need to offer businessmen running small and medium size companies in Southern Nevada.

Southwest Platinum Aviation is now the official Authorized Cessna Service Center for new and used Cessna piston engine aircraft for southern Nevada. It will continue to provide general maintenance services for all makes and models of general aviation piston driven aircraft. It is also the authorized warranty center for Diamond Aircraft.

Bob Rose, the newly appointed General Manager of Southwest Platinum Aviation, is also assessing the local market for new programs covering the Very Light Jet (VLJ) class of airplanes, like the new Cessna Mustang and Eclipse 500, which are both squarely targeted at small business owners and the fast growing air-taxi service.

The new Cessna Skylanes and Stationairs which range in price from $350,000 to just over a half a million dollars are well suited for business travel. These planes offer airline comfort for a pilot and three to five passengers looking to fly anywhere within a 500 mile radius of Las Vegas on business or pleasure. Norby is adamant that, "you'll be hard pressed to get from home to a business meeting in Southern California via a commercially scheduled airline in less time then in one of these planes." The senior member in the Cessna propeller driven business and personal use aircraft family, The Grand Caravan, rings in at under two million dollars and can carry four or five additional passengers on similar or longer missions in first class comfort and style.

Norby says, "This acquisition will allow Southwest Aircraft Sales to offer small businesses other highly desirable programs for these new technically advanced aircraft, like turn-key aircraft management and fractional ownership programs. It also positions the company to support Cessna's anticipated entry into the Light Sport Aircraft (LSA) market later this year."

The acquisition closed in early March and the transition of management and staff has gone smoothly. The company is expected to quickly put a new face on its sales and service facility at North Las Vegas Airport (KVGT) to reflect its commitment to a "Platinum Quality Service."

You can learn more about Southwest Aircraft Sales and Southwest Platinum Aviation at For additional information or to arrange interviews with Dale Norby contact:
Brian Keenan
Brian @
Tel: (702) 375-6826


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