Best Non-Profit Web Site Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for non-profit Web design. -- The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the non-profit industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "One of the driving factors in non-profit Web development, as in all industries, is budgets. Non-profit Web sites scored lowest in use of technology and innovation which may be a direct indication of the difficulties many non-profits have justifying Web budgets when many have difficulties maintaining existing programs for constituents."

The WebAwards competition judges non-profit web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Non-profit sites actually compare closely to the overall criteria standards; however, they are consistently below average compared to the standards by the online community over the past 10 years.

The non-profit category is, by far, the most competitive in the WebAwards. Even though overall scores are below average, non-profit web sites have won more overall awards than any other industry category.

According to the ISAR study, ease of use, interactivity, content and design are non-profit web site's strong points. They tend to have the lowest scores for innovation, copywriting and use of technology.

The 2006 WebAward for Best Non-Profit web site went to Bridge Worldwide for VH1 Save The Music/P&G brandSAVER.

Other past winners include:

  •     2005 IconNicholson for Project Rebirth web site
  •     2004 I.T.UNITED Corporation for WWF Children of the Earth
  •     2003 I-SITE and AWARE foundation for Teen Health Talk
  •     2002 Interactive Knowledge for Corridos Sin Fronteras

A complete list of past winners can be found at

Companies and organizations wishing to have their non-profit Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The non-profit industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Non-Profit Web site of 2007. The deadline for entry is May 31, 2007, and the WebAward Web site is located at

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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