Best Investor Relations Web Site Trends Detailed in New Report from the Web Marketing Association
New Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Investor Relations Web Design
West Simsbury, CT (PRWEB) April 16, 2007 -- The Web Marketing Association, host of leading web site awards competition WebAwards (www.07webaward.org), released the Internet Standards Assessment Report (ISAR) to help the investor relations industry learn to create more effective and engaging web sites.
"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "The best Investor Relations Web sites contain more than just financial disclosure regarding a public company. They tell the company story and anticipate future areas for growth using webcasts and audio presentations."
The WebAwards competition judges investor relations web sites on seven criteria that combined create award-winning web sites:
- Design
- Innovation
- Content
- Technology
- Interactivity
- Copywriting
- Ease of use
Investor relations web sites have overcome two years of sub-par performance to breakout in 2006.
Investor relations received the second highest total score in copywriting and third highest total score in ease of use across all industries judged in the ISAR Index.
According to the ISAR study, ease of use, content, interactivity and copywriting are investor relations web sites' strong points. They tend to have the lowest scores for innovation and use of technology.
The 2006 WebAward for Best Investor Relations web site went to cramer-krasselt for AirTran e-Annual.
Other past winners include:
- 2005 Resource Interactive for Limited Brands 2004 Annual Report
- 2004 VSA Partners, Inc. for Ameritrade Holding Corporation
- 2003 Evia Helsinki for Metso Annual Reports 2005
- 2002 Axel Digital for Stora Enso Reports 2001
Companies and organizations wishing to have their investor relations Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at www.07webaward.org.
To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp
The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.
2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The investor relations industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Investor Relations Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at www.07webaward.org.
About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.07webaward.org.
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