New TV Fonts Announced

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Segoe TV fonts now available for licensing from Ascender Corporation. Segoe TV was tuned specifically for use with set-top boxes, digital TVs and other on-screen display applications.

Ascender Corporation, a leading provider of advanced font products, today announced the availability of the Segoe® TV family of fonts for licensing to software & hardware developers, manufacturers of TVs, set-top boxes and HD DVD authors & publishers. Segoe TV was originally developed for MSNTV and features character design attributes that aid legibility on TV screens.

The Segoe typeface family was originally designed by Steve Matteson and is used exclusively by Microsoft for its corporate branding and in a wide variety of its software products including Windows Vista and Office 2007. Segoe TV is the first of the Segoe fonts available for license from Ascender Corporation, which also offers many other fonts from Microsoft for licensing. The Segoe TV fonts feature an extended character set with over 370 glyphs per font, and are available immediately for licensing in the TrueType font format.

"Segoe TV is unique in that, unlike many other TV font sets, it includes a complete family of fonts: regular, bold, italic and bold italic" said Brian Kraimer, Ascender's Vice President. "We are proud to add this to our collection of high quality, versatile fonts that are tuned for on-screen display" he added.

Ascender has one of the most comprehensive font collections available for hardware and software developers in the Digital TV, Entertainment and Consumer Electronics markets. These devices all share a common need: high quality fonts that are tuned for optimal display on-screen. In addition to Segoe TV, Ascender offers Closed Captioning fonts (CCTV), and font support for DVB, MHP, Teletext and ARIB.

Ascender specializes in solving the many issues that software and hardware companies face. This includes fonts with specific language support or engineered for certain display sizes & resolutions. The Segoe TV fonts will be added to the Ascender Font System - a comprehensive set of components render multilingual type on devices ranging from mobile phones to digital TVs.

Ascender will be at the NAB2007 conference on April 19 in Las Vegas demonstrating the Segoe TV fonts in addition to Ascender's font solutions for Digital TVs and Set Top Boxes. For an appointment contact Steve Kuhlman, Vice President of Sales at (847) 357-0730.

More information on the Segoe TV fonts can be found here: http://www.ascendercorp.com/segoetv.html

About Ascender
Ascender® Corporation is a leading provider of advanced font products specializing in type design, font development and licensing. Ascender's founders are font industry experts and have been involved in developing some of the most important and influential fonts used in computers and mobile devices. Ascender provides multilingual, custom font development for a wide range of customers including creative professionals, enterprises and hardware & software developers. Ascender also provides fonts for download to graphic designers and consumers through the Ascender Font Store website.

Contact:
Bill Davis
Ascender Corporation
25 Northwest Point Blvd, Suite 225
Elk Grove Village, IL 60007 USA
Phone: (847) 357 0730 ext. 10
Fax: (847) 357 0731
Website: http://www.ascendercorp.com

Trademarks: Ascender is a trademark of Ascender Corporation. Segoe, Windows, Office and Microsoft are trademarks of Microsoft Corporation. HD DVD and DVD are trademarks of DVD Format/Licensing Logo Corporation. All other trademarks are property of their respective owners.

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BILL DAVIS
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