PulseDirect Triggers New Growth for New York Merchants Protective Company

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Powerful marketing campaign and bold, new brand identity help boost profits for national security provider and affiliated companies.

It started small. A direct mail postcard. Some design work.

But not long after New York Merchants Protective Company teamed up with PulseDirect, the national security services company came back with more projects and a need for revitalized marketing campaigns.

PulseDirect now handles all creative work, as well as marketing strategy and solutions for NYMPC and its sister companies, SeniorCARE911 and Nationwide Digital. The partnership has resulted in a completely new identity for SeniorCARE911 and significant growth that has helped position the company as a national leader in the personal emergency response industry.

"As a close partner of ours, we're excited about SeniorCARE911's phenomenal growth and we're happy to continue fueling that growth with incredible creative work and smart marketing efforts," announced Mark Scheetz, vice president of PulseDirect.            

In addition to designing a new logo and creating a unique voice for SeniorCARE911, PulseDirect has helped deliver exceptional results with a full spectrum of direct-response marketing materials, including high-impact brochures, effective national magazine ad spots, as well as a multi-page Web site.

"The launch of our Web site is truly a testament to PulseDirect's efforts and dedication to the SeniorCARE911 vision," says Eric Wahrsager, CEO of SeniorCARE911. "As the PulseDirect team has been responsive to all our needs, we are already seeing results from these campaigns both financially and professionally. The brochures Pulse created have helped increase overall sales, and fellow industry leaders have commented on our effective marketing strategy and materials."

It doesn't stop there, however. PulseDirect will continue to handle creative work for SeniorCARE911, as well its sister companies. Pulse is currently redesigning the Web site and company vehicles for New York Merchants Protective Company, as well as designing national print ads for NationwideDigital, NYMPC's security monitoring company.

"NYMPC has enabled us to show all businesses the type of work that PulseDirect can produce," says Scheetz. "In addition to exceptional direct mail campaigns that we've always been known for, we can create virtually any marketing or advertising piece that our clients demand."

About PulseDirect
PulseDirect is a direct marketing agency offering a wide range of creative services for industries nationwide. Since 1998, the company has helped businesses reach their marketing goals with direct mail postcards, brochures, Web design, as well as printing, mailing and other services.

About New York Merchants Protective Company
New York Merchants Protective Company installs, maintains and monitors security systems for clients across the U.S., including Filene's Basement and Firestone Complete Auto Care. Comprehensive services include 24/7 customized monitoring, closed-circuit TV systems, remote video and environmental control monitoring, among others.

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MARK SCHEETZ
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