Executive Vice President of Kinaxis Featured on Better Process Podcast

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John Sicard discusses response management strategies and best practices.

by engaging the right people empowered with comprehensive information and robust data analysis tools, companies can compress their time to action and reduce supply chain risk across a distributed organization.

Kinaxis™ Inc., the leading provider of an on-demand Response Management service, announced that John Sicard, executive vice president of development and service operations, recently interviewed with Better Process Podcast to discuss the emerging challenge manufacturers are facing in responding to constant change across global supply networks.

Better Process Podcast, a daily manufacturing news show, interviewed Sicard to discuss the urgent need for visibility and coordination to drive rapid response to ever-present changes in demand, supply and product. In the approximate 10-minute podcast, host, Ken Rayment speaks with Sicard about why traditional supply chain planning solutions and informal tools like Excel spreadsheets fail to adequately address the issue and how manufacturers, particularly those in the high-tech electronics market, can establish a company-wide competency in Response Management to drive an edge over the competition.

According to Sicard, "Response Management is all about increasing customer satisfaction while improving operating performance in a world of constant change." He explains that, "by engaging the right people empowered with comprehensive information and robust data analysis tools, companies can compress their time to action and reduce supply chain risk across a distributed organization."

Given the volatility in the market and the complexity of today's global supply networks, those manufacturers that can adopt a strategic approach to Response Management can achieve desired customer service levels at the lowest possible cost and with the least amount of inventory risk - turning their ability to respond effectively and efficiently into a compelling competitive advantage.

Listen to this interview at http://www.podcasternews.com/programs/87/better-process-podcast/3922/

About Kinaxis
Kinaxis delivers an on-demand Response Management service for visibility and coordination to drive rapid response to constant change across global supply networks, resulting in breakthroughs in customer service and operating performance. Kinaxis RapidResponse combines multi-enterprise visibility, collaborative "what-if" analysis and rapid decision support to empower front-line staff at brand owners and manufacturers to take quick and effective action when faced with constant changes in demand, supply and product. Global leaders such as Casio, Honeywell, Jabil, Raytheon, Solectron and Benchmark Electronics use Kinaxis RapidResponse to empower their supply networks with superior responsiveness and gain competitive advantage. For more information, visit the Kinaxis web site at kinaxis.com or the company's blog at blog.kinaxis.com.

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LORI SMITH
Kinaxis
613-592-5780
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