Mankato, Minn. (PRWEB) April 17, 2007
Dayport, a leading provider of Content Management and Content Delivery solutions for all digital media platforms will provide the Dayport PUBLISH solution for San Francisco's Bay Area Rapid Transit System (BART).
The PUBLISH solution will be used by BART to allow news information and promotional content to be made available via their web site, television monitors in trains and stations, cell phone or podcast. The single modular solution provides simple, integrated and intuitive toolset that allow content and data to be processed for delivery to all types of digital consumer platforms and access points.
BART will utilize Dayport's technology solutions to provide their communications team with an automated solution for content and related data acquisition, management, processing and distribution. In addition, by using the advertising tools and customized multi format video player BART, via the PUBLISH solution, will have the unique ability to manage content and control the consumer experience.
"Dayport's PUBLISH implementation at BART demonstrates the scalability and modular architecture of the Dayport solutions demonstrates how we can empower Local Government and other non- media enterprises with the ability to extend their messaging to a wide audience via digital media platforms. Traditionally we've worked within broadcast and production environments but BART is a perfect example of how the face of marketing and communications has changed through access to tools that automate processing and distribution of IP based video and associated information. We look forward to developing the relationship with BART by providing the PUBLISH solution to manage and deliver video and information to its customers. We are extremely pleased to be working with BART." said Dayport SVP of Sales, Paul Ragland
Established in 1998 and based in Minnesota, USA, with offices in the UK serving international customers, Dayport (http://www.dayport.com) has established itself as the international leader in providing solutions for the acquisition, management, processing and management of production assets and the publishing of video and audio content with associated information (rich metadata) to all digital new media platforms.
The six solutions from Dayport; PUBLISH, APPROVE, SEARCH, VIEW & MANAGE, SYNDICATE, UGC (User Generated Content) and PAY, can be provided individually or together to provide the content creator, publisher or corporate customer with an overall content management solution for all media management needs. Built upon a common core platform, these solutions are fully integrated with existing production and content creation platforms and can provide the customer with a seamless solution to address their content management needs by enhancing the operational workflow, reducing operational overheads and positive business model implementation.
The Dayport solutions also provide the tools for the content publisher to provide a syndication portal for their content partners, apply pay and security mechanisms for subscribed or pay-per-view content and acquire UCG into production processes or onward delivery to digital platforms.
Dayport's clients include many world-class organizations ranging from small production facilities, corporate and local government clients such as Mayo Clinic and BART (Bay Area Rapid Transit) to large production facilities such as Harpo Productions (Oprah Winfrey Show) and broadcast organizations such as CBS Stations Group, Clear Channel Television Stations, Scripps Television Stations, Hearst Broadcast, Hubbard Broadcasting and British Sky Broadcasting (BSkyB).