‘Boot Camp’ on Critical Business Issues for Tech Enterprise and ‘Consultation’ for Young Companies – Two New Offerings from Rubicon Consulting

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Brief, action-oriented help complements longer-term consulting engagements.

The people at Rubicon break through conventional thinking to change your viewpoint - they get you to see your business differently. And they're so into solving problems and helping you win, they're not going to let you leave the room without some great ideas

Rubicon Consulting, a leading strategy and marketing consultancy for tech companies, announced today the launch of two innovative new services designed to give technology firms quick information on key issues. Rubicon Boot Camp is a series of half-day working sessions for the enterprise that brings teams in large companies up to speed on an array of key industry trends. A complementary offering, Rubicon Consultation is a custom advisory service for young companies in need of immediate, actionable counsel from seasoned tech consultants.

Rubicon Boot Camp includes group training on a key issue and facilitated brainstorming on specific actions the enterprise team can take regarding it. Topics for 2007 cover the most pressing issues and opportunities facing tech companies, including:

  • Moving from the enterprise market into small and medium business.
  • Competing using Web 2.0 for traditional software companies.
  • Understanding mobile market essentials for non-mobile companies.
  • Defeating an assault by Microsoft.
  • Developing killer opportunities: Online marketing best practices.

Rubicon Consultation is quick help designed specifically for leaders of young companies who need actionable advice and ideas, rather than a formal consulting engagement. Rubicon's principals will assist company officers in multiple areas, including:

  • Define a market.
  • Defend a product line.
  • Deliver services in a new geographic territory.
  • Optimize a pricing scenario.
  • Plan a strategy.

"Young companies need quick hits of advice to cut their reaction time, while the enterprise requires insight about important trends. Rubicon Consultation and Boot Camp meet the needs of each,” said Nilofer Merchant, CEO, Rubicon Consulting. “These new services augment Rubicon Consulting’s core work – solving big, complex, threatening problems for tech companies.”

“Rubicon grasped our challenges and opportunities immediately. The feedback from our working session was a great source of inspiration and continues to provide us with tangible guidelines. I’ve worked with many consultants – it’s rare to find such a talented firm that gives so much in just one afternoon packed with insights rooted in integrity and grounded in reality,” said Phac LeTuan, CEO and founder, Kinemo International.

“The people at Rubicon break through conventional thinking to change your viewpoint - they get you to see your business differently. And they're so into solving problems and helping you win, they're not going to let you leave the room without some great ideas,” said Collette Bunton, VP M&A Planning and Integration, Logitech.

The Boot Camp costs $7,500 for a group of up to 10 people. The Consultation costs $5,000 for a half day and $10,000 for a full day. For either service, travel outside Silicon Valley is an additional cost.

More information on Rubicon Boot Camp and the Rubicon Consultation is available at http://www.rubiconconsulting.com/services.

About Rubicon Consulting
Founded in 1999, Rubicon Consulting helps high-tech firms win markets by designing their visions into strategies, developing strategies into plans, and making plans yield results. The firm works with start-up companies and global brands to define new markets, launch products, establish pricing and channel strategies, defend against large competitors, and enter new geographies. Rubicon Consulting principals and staff deliver provocative, actionable strategies paired with clear and practical action plans.

A partial list of the firm’s clients includes Adobe, Apple, Autodesk, Handmark, Hitachi Data Systems, Hewlett-Packard, Logitech, Nokia, Pinnacle, Symantec. Rubicon Consulting is privately held and online at http://www.rubiconconsulting.com. CEO Nilofer Merchant blogs at http://www.winmarkets.com. Subscribe to the Rubicon Consulting newsletter, Insight, at http://www.rubiconconsulting.com/thinking/index.html.

For more information, press only:
Marsha Keeffer, Executive Director, Rubicon Consulting, (408) 395-3910 or
marsha at rubiconconsulting.com.

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