Freelance writers and those in the corporate world usually work in a vacuum. It's them and a blank computer screen
Aptos, Calif. (PRWEB) April 17, 2007 -
― David Leland (http://www.mrcasestudy.com) has developed the Case Study Mastermind Group, a creative environment where freelance and full-time marketing communications writers can sharpen their B2B case study writing skills.
Leland -- who has been writing and directing video case studies for more than 15 years -- advanced the Case Study Mastermind Group after students of his book, How to Write Case Studies That Sell (http://www.casestudiesthatsell.com/) requested focused assistance in a more personal setting.
"Freelance writers and those in the corporate world usually work in a vacuum. It's them and a blank computer screen," said Leland, who currently consults with private clients, and cut his teeth in the fast-paced world of journalism and marketing for major corporations. "The Case Study Mastermind Group allows each participant to bring his or her particular writing challenge to me so I can critique it or provide advice in real time."
The Case Study Mastermind Group is a logical extension of Leland's blog How to Write Killer Case Studies (http://writing-killer-case-studies.blogspot.com/).
Word of Leland's case study writing expertise has quickly spread worldwide, with his students pursuing their craft in exotic areas such as Israel, New Zealand, Sweden and Spain.
"David knows case studies," said Bob Bly, whom McGraw-Hill called "America's top copywriter." "He teaches them with admirable accuracy."
The Value of a Well-Written Case Study
Case studies have rapidly become a must-have component in the B2B world. The narrative challenge-solution profiles provide an opportunity for a customer to lend credibility to a product or service, thus removing the more traditional chest-beating approach to marketing.
The challenge for writers approaching this art form is that an effective case study represents a hybrid of product or service benefits that are combined with the emotional presence usually found in a feature story.
Case studies, also known as success stories and testimonials, generate return on investment (ROI) just like any other piece of marketing collateral. The payoff is realized through increased profits, industry buzz, happy profiled customers and fodder for web copy and press releases.
The Creative Mastermind Group meets twice a month by phone and provides:
- Instant writing feedback.
- Practical help finding clients.
- Marketing savvy.
- Writing tips from hand-selected guest experts.
- The power to bring creativity to B2B writing.
"I strongly recommend this setting for those involved in the freelance arena, as well as writers practicing in a corporate setting," said Leland. "The end results are improved persuasive copy and increased sales for your client or company."
The Case Study Mastermind Group is $77 for two hours of group time, an MP3 of each session, and a quarterly one-on-one session with Leland. To sign up go to:
http://www.mrcasestudy.com and click on Join Mastermind Group.
Contact David Leland at david @ mrcasestudy.com