Lead Tracking Key Part of CRM Solutions, Say CRM.Today.com Survey Participants

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A survey of users at CRMToday.com suggests that lead tracking is what most participants are looking for in a customer relationship management (CRM) solution. Based on their individual responses, participants receive immediate name-brand suggestions of CRM solutions that would work well for their particular business and can also download a free white paper. CRMToday.com features many CRM resources geared toward serving professionals' CRM needs.

From a survey of its users, CRMToday.com announces that lead tracking is what nearly 60 percent of more than 2,500 participants say they're looking to grow their business (http://www.crm2day.com/). CRMToday.com, a business-to-business online resource, offers tools and advice to help professionals choose from among the many available customer relationship management (CRM) options, including lead tracking systems. After filling out the current user survey, participants immediately receive name-brand suggestions of CRM solutions that might work well for their company. Participants can also download a free white paper, "The CRM Journey: From Productivity to Profit."

According to CRMToday.com, "Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips." The article lists a number of lead generation methods, including ongoing relationships, partner referrals, Internet marketing, telemarketing, email, direct mail, print and special events (http://www.crm2day.com/library/50391.php).

"Shopping for CRM is like shopping for a car," according to BusinessWeek.com. "First you need to think through your needs. Otherwise it's like not knowing if you want to buy a Silverado or a Corvette. ... Once you know your needs, research those CRM solutions that meet them. Then pick one and get started."

The many lead tracking systems available today and the necessity of using and tracking multiple lead generation methods can make it difficult for business owners to find the best lead tracking system for their company. CRMToday.com (http://www.crm2day.com/) offers many resources to help business owners understand the strengths of various lead tracking systems and choose the one that will be most effective for their business.

CRMToday.com provides business information, resources and interactive tools that help companies improve their customer relationship management. Expert advice from industry professionals, company profiles and other features make it easy for businesses to learn more about how customer relationships can shape a company's consumer loyalty.

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JO VIOLET
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