Folha de Londrina Signs Contract for nxAdvertising System

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Three-phased implementation plan also includes nxAdsmart

net-linx is pleased to announce that Folha de Londrina in Brazil, has signed an agreement for an nxAdvertising solution.

Folha de Londrina, a daily metro, is located in Londrina in the state of Parana, approximately 500km West of Sao Paulo in Brazil. Folha de Londrina is a privately owned publishing company. The nxAdvertising system will have 50 Java clients. The system will replace an old DOS-based CText system.

The Latin American region is one of the fastest growing newspaper markets in the world and many publishers are modernizing their operations to take advantage of the anticipated growth of the next few years. Folha de Londrina is no exception and preferred a single vendor to provide solutions for advertising, production, ad make-up and Internet. While the project will start with nxAdvertising, subsequent phases will see the implementation of a 5 seat nxAdsmart system to manage graphics and display ad make-up. ALPS will be used for classified pagination.

"We looked at multiple system vendors, but decided on nxAdvertising mainly because of its superior technology" said Renato Ferraz, Folha de Londrina's IT Manager. "Our business is growing and the flexibility offered by the net-linx solutions is very important to us" he said.

Local presence
Also important in the selection criteria was net-linx' local Brazilian presence with an office in Belo Horizonte. A long association between staff at Folha de Londrina and the net-linx staff in Brazil helped in the decision. All net-linx applications are Java applications which appealed to the IT staff at Folha de Londrina as that provided a common infrastructure across all subsystems and utilized modern Internet technologies across the board.

Another innovative aspect of this agreement is the way the pricing has been structured. Instead of a capital expense project, product and maintenance fees have been bundled into monthly payments, a structure preferred by the publisher.

About net-linx
net-linx is a global software and solutions provider for the newspaper, directories and on-line publishing industries. With over 30 years of experience, net-linx is one of the largest and longest serving providers in these industries. net-linx solutions designed to manage multi-media products, cover all aspects of advertising, editorial, Internet and digital asset management and help publishers increase their revenues while lowering costs and improving productivity.

net-linx has offices in Germany, UK, USA, Canada, Brazil, Malaysia and Australia.

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