Best Computer Retailer Web Site Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides 'Best Practices for Computer Retailer Web Design'. The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the computer retailer industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "The real story here is Critical Mass's Dell Home/Home Office Website finally knocking from the top spot - a position it held for an unprecedented five years in a row."

The WebAwards competition judges computer retailer web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Computer retailer web sites have outperformed the overall standard of excellence in seven of the past ten years.

They posted the highest score in design and interactivity, second highest in ease of use, and third highest in use of technology criteria across all industries being judged.

The sites outperformed or met the 3-year criteria average in 2002 in every category except innovation. The result of strong criteria scores earned computer retailer web sites the honor of scoring the second highest total score across all industries judged.

The 2006 WebAward for Best Computer Retailer Web site went to Critical Mass for Dell Home/Home Office.

Other past winners include:

  •     2005 for HP's Direct to Consumer e-Commerce store
  •     2004 for
  •     2003 for
  •     2002 for

A complete list of past computer retailer winners can be found online.

Companies and organizations wishing to have their computer retailer Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The computer retailer industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Computer Retailer Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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