Best Legal Web Site Trends Detailed in New Report from the Web Marketing Association

New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet Award Competition, WebAwards, and provides Best Practices for 'Legal Web Design'.

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West Simsbury, CT (PRWEB) April 16, 2007

http://www.07webaward.org - The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the legal industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "Lawyers are not known to be risk takers and many of their web sites reflect that philosophy. The best legal Web sites are thought leaders for their areas of expertise, using corporate logs to write about important topics."

The WebAwards competition judges legal web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Legal web sites are generally in line with overall Web Development, although there is a tendency to be slightly below the ISAR Index.

According to the ISAR study, content, design, copywriting and ease of use are legal web site's strong points, and they meet or exceed the 3-year criteria benchmark in ease of use. They tend to have the lowest scores for innovation and technology.

The 2006 WebAward for Best Legal Web site went to Thomson-FindLaw for Yanowitch Law, P.A.

Other past winners include:

  •     2005 Frost Brown Todd LLC for Frost Brown Todd LLC
  •     2004 Pierce Atwood for Pierce Atwood - Attorneys at Law
  •     2003 Pepper Hamilton LLP for http://www.pepperlaw.com
  •     2002 Lane Powell Spears Lubersky LLP for Lanepowell.com

A complete list of past winners can be found at http://legal.webaward.org

Companies and organizations wishing to have their legal web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at http://www.07webaward.org.

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Legal, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The legal industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Legal Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.

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Best Legal Web Site Trends Detailed in New Report from the Web Marketing Association