New Blog Shows Retailers How Mystery Shopping Drives Revenue

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Industry leader creates first-of-its-kind site to provide information for retailers.

It’s the first in the industry, and David Rich’s new blog, Mystery Shopping Matters, is already a valuable tool for retailers who have or are considering having mystery shopping programs.

Rich, President & CEO of ICC/Decision Services, created Mystery Shopping Matters, located at http://www. mysteryshoppingmatters.com, as a forum for retailers to discuss how to use the data they’ve collected through mystery shopping and make their profits grow.

“What’s most exciting about Mystery Shopping Matters is that it’s the first forum of its kind in the industry to cater exclusively to end users,” Rich said. “Until now, retailers had no tools to learn how to improve their programs beyond their current provider. We’ll use the blog to help them turn information into income.”

In addition, Rich has also made his content available in podcast form on iTunes. In the future, these podcasts will expand to include interviews with other industry experts who will share valuable insider perspectives on driving revenue with mystery shopping data. For more information visit http://www.mysteryshoppingmatters.com.

About ICC/Decision Services

ICC/Decision Services designs and executes multi-faceted Customer Experience Management programs that help their world brand clients optimize frontline service delivery performance. ICC/Decision Services offers a wide range of qualitative and quantitative research tools to provide their clients with a holistic view of the Customer Experience - mystery shopping, interactive voice response (IVR) phone surveys, web surveys, and custom business solutions.

Corporate headquarters are located at 45 W. 21st Street, New York, NY 10010 U.S.A. Phone: (800) 444-1717. E-mail info @ iccds.com or visit http://www.iccds.com.

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Melissa Tuliebitz
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