Alien Technology to Present RFID Implementations and Applications at RFID Journal LIVE! 2007

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Live demonstrations showing how to create pallet-pedigree, asset-tracking and flexible-logistics solutions planned for the exhibit floor at RFID Journal LIVE! 2007, to be held April 30 to May 2 at Disney's Coronado Springs Resort in Orlando

RFID Journal, the world's leading media and events company covering radio frequency identification (RFID), today announced that Alien Technology, a leading provider of RFID solutions, will conduct live RFID@Work demonstrations of radio frequency identification applications at RFID Journal LIVE! 2007. The demonstrations will take place in the event's 86,000-sq.-ft. exhibit hall, May 1 to May 2, in Orlando, Fla., at Disney's Coronado Springs Resort.

Alien is collaborating with several of its strategic partners, including IBM, Microsoft, Intel, Unisys, SAP, Ciber and Filetrail, as well as with leading RFID end users, to demonstrate seven RFID applications. These demonstrations will be repeated on each day of the event to ensure all attendees get the opportunity to view them. The seven presentations are:

  • Lessons learned from successful RFID hardware, software and system implementation
  • Building a pallet-pedigree solution for flexible and scalable RFID
  • RFID@Work across the enterprise and in the office
  • Leverage a track-and-trace pedigree framework to enable additional business-use cases
  • An introduction to FLIER (Flexible Logistics Information Environment for RFID)
  • The iGPS asset-tracking deployment in review: visibility solutions at the edge

"We're extremely pleased to be working with Alien Technology to bring an educational component to the exhibit hall again this year," said Mark Roberti, editor of RFID Journal. "Last year, the demo center was extremely popular with attendees. It's an opportunity for us to work with a leading technology provider to add even more value to an event that already has an extensive conference program."

The RFID@Work demonstrations are designed to provide RFID Journal LIVE! attendees with practical information they can use to begin adopting RFID technology today. Alien Technology has worked with some of RFID's leading early adopters, and has gained insight into how those companies are using RFID successfully today. The company will share these insights in easy-to-understand demonstrations.

"RFID Journal LIVE! has been helping educate end users, systems integrators and resellers for five years,' said George Everhart, CEO of Alien Technology. "The demonstration center gives us the opportunity to assist in that effort, and to demonstrate how our leadership technology and partnerships are bringing real business benefit to our customers."

Company representatives interested in attending RFID Journal LIVE! can register online at

About RFID Journal
RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events.
About Alien Technology
Alien Technology provides UHF radio frequency identification (RFID) products and services to customers in many industries, including retail/consumer goods, manufacturing, defense, transportation/logistics and health-care/pharmaceuticals. Organizations use Alien's RFID products and services to improve the effectiveness, efficiency and security of their supply chains, logistics and asset-tracking operations. Alien's products include RFID tags, RFID readers and related training and professional services. Alien's patented Fluidic Self Assembly (FSATM) technology and related proprietary manufacturing processes are designed to enable the manufacture of high-volume, low-cost RFID tags.

Alien was founded in l994 and employs about 235 people worldwide. The company's facilities include its corporate headquarters in Morgan Hill, Calif.; an RFID tag manufacturing facility in Fargo, N.D.; the Alien RFID Solutions Center in Dayton, Ohio; and sales offices in the United States, Europe and Asia. Alien is a member of EPCglobal. More information about the company is available at

Contact: Ms. Linda Prosser, vice president, corporate marketing, 18220 Butterfield Blvd., Morgan Hill, CA 95037. Phone: 408-782-3963. Fax: 408-782-3908.

Alien, Alien Technology and the Alien logo are all trademarks or registered trademarks of Alien Technology Corp. in the United States and other countries.


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