Do-It-Yourself TV Commercials Now a Reality

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Commercial Creator does for advertising what YouTube did for entertainment. This visionary production company allows business owners to develop professional television commercials online. With access to thousands of royalty free images, videos, and music clips Commercial Creator puts its clients in the director's chair.

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This year's trend of consumer-created advertising content is sending shock-waves down Madison Avenue. Some of the most memorable Super Bowl ads this season for internationally recognized brands like Doritos and Chevrolet were created by viewers. And now, consumers can design their own M&Ms and Pepsi cans online. With the success of these campaigns as well as the overwhelming popularity of user-submitted video sharing sites like YouTube, business owners are discovering that advertising agencies aren't necessarily the way to success. With only a few hundred dollars and an idea, business owners can make their own television commercials online.

At the forefront of this trend is Commercial Creator, Inc. ( Commercial Creator does for advertising what YouTube did for entertainment. This visionary production company allows clients to use their own business logos and images in conjunction with Commercial Creator's royalty-free images, video, and music. The client develops the concept and selects the videos and images to turn his ideas into a commercial. Commercial Creator's editors build a polished, professional commercial based on the client's original vision. Amateur camcorder footage is fine for YouTube but falls short in the TV advertising industry. Commercial Creator uses professionally shot footage and voiceovers to separate their product from the competition.

Founded in 2004, Commercial Creator has recently undergone a complete overhaul in both design and concept. While the notion of user-created commercials has always been the driving force behind Commercial Creator, the site now features an unprecedented level of customization. Commercial Creator has always allowed the user to write voiceovers, choose from a list of professional voice artists, and write titles. Now, the user can create multiple versions of the spot featuring multiple voiceovers, artists, titles, and different languages. Users also have access to image, video, and music collections of over 15,000 clips.

The site also features a brand new virtual edit section. In addition to selecting font, aspect ratio, and transitions, users can now virtually edit the commercial. A new interactive interface allows the user to drag-and-drop video and photos to determine their order of appearance in the commercial. The ordering process is broken down into just a few simple steps, each guided by clear instructional text. If users are unfamiliar with any of the editing jargon, they can click on terms and call up explanations.

After placing an order, clients will receive a digital video sample of their commercial in just a few days. Then, they will have the ability to make comments on their spot or mark it as ready to ship. Commercial Creator includes a tape for television broadcast with each order, and DVDs and digital movie files are available to clients as well.

With the phenomenon of user-created content on the rise, Commercial Creator is offering users a new and innovative way to promote businesses in less time and with less money than ever before.

See how the site works.


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Joshua Weiss
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