Coolness Has Finally Been Decoded for Online Shopping Fun in a New Website for Product Research

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Finally, someone has found a mathematical formula for determining what makes something cool. 99CoolPoints.com is a new website designed to make finding the coolest products more fun than ever before. The website analyzes millions of pieces of data about product sales volumes, consumer product reviews and product buzz. Using all of this information, the website calculates a single number for each product and declares it as that product's cool points number.

Finally, someone has found a mathematical formula for determining what makes something cool. 99CoolPoints.com is a new website designed to make finding the coolest products more fun than ever before. The website analyzes millions of pieces of data about product sales volumes, consumer product reviews and product buzz. Using all of this information, the website calculates a single number for each product and declares it as that product's cool points number. This number is further customized for each visitor to the website based upon their product research preferences.

"Everyday more consumers are turning to the web to perform their product research before they make their purchases and they are looking for the coolest products from which to make their choices," said Mark Crawford founder and chief executive officer (CEO) of 99CoolPoints.com. "99CoolPoints.com helps to simplify this process for consumers by giving them a single number that is customized to their preferences as to how they define cool."

99CoolPoints.com uses a proprietary algorithm to calculate a customized cool point number on the fly for each product a user views while visiting the website. First, the website asks the user to rate the relative importance of product sales volumes, consumer product reviews and product buzz to their product purchase decision process. Then, the website uses this information to determine a customized cool point number that best represents to the user how well that product matches their preferences.

99CoolPoints.com is a free service that generates its revenue from contextual advertising displayed on the website and revenue share from product sales with partner retailers. Since revenue sources are not allowed from the product manufactures, cool point numbers are objective and are free from influence.

99CoolPoints.com's home page web address: http://www.99coolpoints.com.
List of cool product reviews: http://www.99coolpoints.com/review.aspx.

About 99CoolPoints.com
99CoolPoints makes product research a fun and enjoyable process. This free website calculates a cool points number for each product that helps users understand how well a product meets their needs. 99CoolPoints.com was founded in 2007 by Mark Crawford. Headquartered in Belleville, MI, 99CoolPoints.com is privately held.

Media Relations
Mark Crawford
99CoolPoints.com
Direct: 734-276-5296
Fax: 734-939-0207
http://www.99coolpoints.com

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MARK CRAWFORD
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